Placed by out of home communications agency Posterscope, the campaign will be splashed across Primall's branded escalators, indoor billboards and parkade billboards to alert shoppers in Cresta, Eastgate, Maponya, Pavilion, Menlyn, Riverside and Sandton City of the arrival of the 60m x 48m Bafana jersey.
Primall Media's Lee Curtis says, “The adidas campaign uses malls as activation stops for the Jersey Tour, so the use of mall media prior to the jersey's arrival to build awareness, made perfect sense. It's such an inspiring campaign, which paints the malls yellow with Bafana pride. It really is a great initiative and we're excited to be part of it.”
Media partner Carat and creative force TBWA have executed the Unite Mzansi Unite campaign across various touch points including multimedia, print, radio and large format billboards in a bid to unite the nation.
