While the creative was conceptualised by the Win Win Group, the MediaShop booked the Wideopen sites situated on the M1 highway between Corlett Drive and Athol-Oaklands in Johannesburg and 47 Buitenkant Street in Cape Town.
According to Ryan Cohen, sales director of Primedia Unlimited's subsidiary Wideopen Platform, the outdoor specialist draws consumers' attention to brands in an environment where it is virtually impossible to miss the advertising message.
“These high impact sites are known to build brands. This is especially the case with this brand, as it is utilising the platform to showcase its different flavours and variants of the drink,” says Cohen.
