Recognition is given to two radio stations, one for the most listener votes and the other for the most number of votes as a ratio against its RAMS audience numbers. Ukhozi FM (highest RAMS audience) and Radio Islam (most listener votes) were the most popular stations among listeners at last year's awards.
Each radio station participates in the My Station Awards voluntarily and listeners vote by sending their station's code via SMS to 40616 (Standard SMS rates apply). One lucky voter stands a chance to win a prize that includes two tickets to the MTN Radio Awards banquet, a smartphone, R500 worth of MTN airtime and an all-expenses paid trip for two to the 19th MTN SAMA Awards in May.
"We introduced the My Station Awards category in 2012, as there was a demand for audience participation in the awards programme and it ran exceptionally well," says Lance Rothschild, MTN Radio Awards CEO.
The MTN Radio Awards culminate in a gala awards banquet at the Sandton Convention Centre on Saturday, 13 April. For more, go to www.mtnradioawards.com.
