Marketing News South Africa

Call for SA franchisors to enter UK's Franchise Marketing Awards

LONDON: The Franchise Marketing Awards is calling on the UK and international franchise community to submit entries for the 2009 initiative. Now in its third year, the awards have added Best International Marketing Campaign to its established categories, allowing franchisors from around the globe the opportunity to gain worldwide recognition for their marketing campaigns.

The Franchise Marketing Awards recognise the UK industry's most innovative and effective marketing campaigns for products, services and franchisee recruitment. Judged by an independent panel of experts, it rewards companies that have raised their public awareness and, as a result, achieved sustainable growth through excellent marketing.

The awards are open to all UK and international franchise companies, both large and small, from all sectors, and cover a range of categories for both product and service marketing and franchisee recruitment. The closing date for entries is Friday, 13 February 2009.

Ed Byrne, well-known TV comedian and ‘observational stand up', will announce the winners at a ceremony and dinner on 20 March 2009 at The Marriott London, Grosvenor Square. The awards evening, which should attract all the leading names in the industry, takes place on the first night of The British & International Franchise Exhibition.

The awards recognise outstanding achievements in the following areas:

  • Products and Services:

    • Best Overall Marketing Campaign
    • Best International Marketing Campaign (new category for 2009)
    • Best Website
    • Best Online Marketing Campaign (new category for 2009)
    • Best Brand Management
    • Best Franchisee Marketing Support

  • Franchisee Recruitment Awards:

    • Best International Franchise Expansion Programme
    • Best Recruitment Literature
    • Best PR Campaign
    • Best Recruitment Advertisement
    • Most Creative Exhibition Stand

    • Franchisee Recruitment Team of the Year

Entry forms can be downloaded from www.franchiseinfo.co.uk/awards or by calling tel +44 (0)20 8394 5287. Entries can be submitted via email to or sent by post to The Franchise Marketing Awards, Venture Marketing Group, 111 Upper Richmond Road, London SW15 2TJ.

For further information, go to www.franchiseinfo.co.uk/awards.

The Franchise Marketing Awards are held in association with British Franchise Association (bfa) and Business Franchise magazine; the Daily Mail is the media sponsor.

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