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#Newsmaker: Tanja Lategan leads the way for women in digital leadership

Thursday, 17 August marked Tanja Lategan's first day on the job as new MD of Creative Spark. As it so happens to be Women's Month, we interviewed her to find out what it took to crack the so-called glass ceiling as a woman in leadership in the digital space and how she'd encourage other women to do the same

By Jessica Tennant 15 hours ago

#Loeries2017: Marketing Leadership and Innovation Award 2017 goes to KFC's Mike Middleton

Mike Middleton, KFC Africa CMO, is the well-deserved recipient of this year's Marketing Leadership and Innovation Award for his contribution to the marketing and advertising industry over the duration of his career

By Jessica Tennant 2 days ago

#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction

By Jessica Tennant 2 days ago

Klipdrift and 34° celebrate the gold between friends

As BTL agency for Klipdrift, 34° created an engagement platform that celebrates friendship in a way only Klipdrift can. Using the unique Klipdrift positioning, gold in every drop, we were able to transform the brand positioning

Issued by 34° 3 days ago

Loeries2017: Building the new creative economy at the speed of thought

An interview with Fort CEO Shukri Toefy, where he shares insights into the changing value chain of the new creative economy

By Jessica Tennant 17 Aug 2017

#LadiesofLoeries: "Diversity is what makes us great" - Heidi Brauer

Welcome to Loeries Creative Week Durban! With #WomensMonth also in full swing, Heidi Brauer, chief marketing officer at Hollard, shares her instrumental part in having the awards now name the brands as well as the agencies responsible for winning work and more

By Leigh Andrews 16 Aug 2017

#WomensMonth: Women in marketing: The new specialist generalists?

It's not enough for young women to focus on a specialised marketing career; we now need to be “specialist generalists,” and know an awful lot about a lot, writes Sheila McGillivray

By Sheila McGillivray 16 Aug 2017

Artificial intelligence is cool, market intelligence is cooler

Mike Saunders writes that using the right market intelligence platforms will drive the successful implementation of your future artificial intelligence programmes

By Mike Saunders 16 Aug 2017

DigitLab awarded distribution rights for Linkbundle

Digital marketing agency DigitLab has been appointed by OpusNuro as a distributor for LinkBundle within the South Africa region

Issued by DigitLab 16 Aug 2017

Women in Marketing Awards open to South African candidates

South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications

16 Aug 2017

MultiChoice dominates first-ever CXA Awards

MultiChoice won four out of the six awards awarded at the first-ever CXA Awards held at the Century City Convention Centre in Cape Town last night

By Juanita Pienaar 16 Aug 2017

How to ensure authenticity in the online/social space

In the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people

Issued by IGI 15 Aug 2017

Riverbed CEO wins the 2017 Regional Business Achiever Awards: Entrepreneur category

Monalisa Zwambila, the founder and CEO of Riverbed, one of the country's largest, black creative agencies, has won the Entrepreneur category at the Annual Regional Business Achiever Awards (RBAA)

Issued by Riverbed 15 Aug 2017

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International

Email marketing: The key to successful small business

So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses. In fact, there is plethora of stories out there of successful entrepreneurs who literally used only email marketing to grow and scale their business.

By Boris Dzhingarov, Issued by Monetary Library 11 hours ago

Could Google become the dominant force in hospitality?

Google, whose mantra used to be ‘Don't be evil' (until it dropped it for the motto ‘Do the right thing'), is almost omnipresent in our lives these days. We use it for all sorts of online searches, whether it's trying to access arcane information or find our way from A to B.

By Stuart Pallister 11 hours ago

#Loeries2017: Be stupid, fail harder and give it all away, says BSSP's Keith Cartwright

The son of a Pentecostal pastor, Keith Cartwright grew up in church and according to him it was a very, very strict religion and it forced him to keep a schedule. Six days a week, 2 hours a day and 8 hours on a Sunday, he had to be in church. This schedule taught Cartwright a lot of discipline. It taught him to sit still and it taught him to pay attention. Besides all the religious and moral lessons that he learned, there were other disciplines that crafted his mind and gave him focus. In the second part of this coverage, he lists three; be stupid, fail harder and give it all away.

By Juanita Pienaar 1 day ago

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