With SMS marketing generating up to 98% open rates starting at R0.17 per SMS, most marketers find it to be an effective mix to their digital campaigns
Clicks2Customers has rebranded its local operations to NMPi as the company expands globally
DQ&A 12 hours ago
How to engage with this digitally connected, diverse and demanding generation? Get fresh insight and answers at this must-attend seminar and learn how to deliver authentic, action-driven messages to the millennial consumer
Knowledge Resources 1 day ago
MyArts International will be hosting the Bokone-Bophirima Creative and Hospitality Forum in Mahikeng for the north-west creative and MICE businesses from 7-8 July 2017
One of the difficulties of advertising research is to determine the dimensions to measure.
mike broom 23 Jun 2017
A brand is a symbol of the organisation, but reputation is the overall trust and appreciation that observers feel for the organisation. Marketers focus on the identity and brand of an organisation, but externally the image of the organisation is the perception of observers
Danette Breitenbach 23 Jun 2017
Arye Kellman from Tbo Touch's Touch HD and Jason Levin from Elevation Holdings have partnered to start a new agency that will use influencer marketing to build real connections with digitally-driven audiences and mavens
The Publisher Research Council (PRC) invites the industry to an immersion day to discuss Establishment Survey (ES), SEMs (Socio-Economic Measure), its recent READ studies and the role that the PRC has to play
Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival
Jessica Tennant 21 Jun 2017
A whitepaper, based on an investigation undertaken by Mastercard and The Future Agenda, reveals the key drivers of the ever growing sharing economy, outlining the challenges and future opportunities surrounding it.
PARIS - "Fake news" has become a troubling phenomenon, allegedly used to manipulate voters and fuel a rise in global populism. In one case, it inspired a man to shoot up a Washington pizzeria.
NEW YORK - Facebook is starting production on high-quality television series and gaming shows to be broadcast on its platform, one of the social media giant's executives said on Monday.
LONDON - US social media giant Facebook launched a campaign in Britain on Friday to counter the spread of online extremism following warnings from Prime Minister Theresa May after four terror attacks in three months.
The questions of the liability of admin users of WhatsApp is increasing, following the case of an administrator of a WhatsApp group face arrest after a defamatory image of the Prime Minister of India was shared on a WhatsApp group created by the administrator.