Search for:
How to convince consumers in a maximum of 160 characters?

With SMS marketing generating up to 98% open rates starting at R0.17 per SMS, most marketers find it to be an effective mix to their digital campaigns

Issued by CM Telecom 11 hours ago

Clicks2Customers rebranded to NMPi as part of global growth strategy

Clicks2Customers has rebranded its local operations to NMPi as the company expands globally

Issued by DQ&A 12 hours ago

Marketing to millennials - engage, earn trust, increase business

How to engage with this digitally connected, diverse and demanding generation? Get fresh insight and answers at this must-attend seminar and learn how to deliver authentic, action-driven messages to the millennial consumer

Issued by Knowledge Resources 1 day ago

Creative, hospitality forum in Mahikeng in July

MyArts International will be hosting the Bokone-Bophirima Creative and Hospitality Forum in Mahikeng for the north-west creative and MICE businesses from 7-8 July 2017

2 days ago

A new measurement paradigm that is ideal for ad testing

One of the difficulties of advertising research is to determine the dimensions to measure.

By mike broom 23 Jun 2017

Marketing leadership in the new world

A brand is a symbol of the organisation, but reputation is the overall trust and appreciation that observers feel for the organisation. Marketers focus on the identity and brand of an organisation, but externally the image of the organisation is the perception of observers

By Danette Breitenbach 23 Jun 2017

Commanding the spotlight... Video on command

The increase in consumers opting for VOD is slowly changing viewing habits in SA and making it more challenging for marketers to reach their audiences in numbers

By Luca Dignam, Issued by Dentsu Aegis Network 23 Jun 2017

Kellman, Levin partner to launch new influencer marketing agency

Arye Kellman from Tbo Touch's Touch HD and Jason Levin from Elevation Holdings have partnered to start a new agency that will use influencer marketing to build real connections with digitally-driven audiences and mavens

23 Jun 2017

Industry invited to discuss Establishment Survey, SEMs, READ studies, role of PRC

The Publisher Research Council (PRC) invites the industry to an immersion day to discuss Establishment Survey (ES), SEMs (Socio-Economic Measure), its recent READ studies and the role that the PRC has to play

22 Jun 2017

King James the Second wins Allan Gray account

Allan Gray today announced its appointment of King James the Second (II) shortly after leaving its current agency, Ogilvy & Mather Cape Town

By Jessica Tennant 21 Jun 2017

#BehindtheSelfie with... Andreas Smit

This week we go behind the selfie with ‘total technophile' Andreas Smit - newly appointed at Isilumko Activate as Isilumko Business Partner - Marketing

By Leigh Andrews 21 Jun 2017

What the next generation youth wants from a brand

In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand

Issued by Zinto Activation Group 21 Jun 2017

Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival

By Jessica Tennant 21 Jun 2017

Show more

International

Research reveals key drivers of sharing economy

A whitepaper, based on an investigation undertaken by Mastercard and The Future Agenda, reveals the key drivers of the ever growing sharing economy, outlining the challenges and future opportunities surrounding it.

8 hours ago

Information overload fuels 'fake news': study

PARIS - "Fake news" has become a troubling phenomenon, allegedly used to manipulate voters and fuel a rise in global populism. In one case, it inspired a man to shoot up a Washington pizzeria.

1 day ago

Facebook to produce own TV series, games

NEW YORK - Facebook is starting production on high-quality television series and gaming shows to be broadcast on its platform, one of the social media giant's executives said on Monday.

1 day ago

Facebook launches plan to combat online extremism

LONDON - US social media giant Facebook launched a campaign in Britain on Friday to counter the spread of online extremism following warnings from Prime Minister Theresa May after four terror attacks in three months.

2 days ago

Liability problems for WhatsApp admin users

The questions of the liability of admin users of WhatsApp is increasing, following the case of an administrator of a WhatsApp group face arrest after a defamatory image of the Prime Minister of India was shared on a WhatsApp group created by the administrator.

23 Jun 2017

Show more

Other industry news

Automotive
Lifestyle
Logistics & Transport
ICT
Tourism
Education
Property
Legal
HR
Building
Agriculture
Finance
CSI & Sustainability
Energy & Mining
Retail
Healthcare