So why do so many events have abysmal wi-fi, despite there being plenty of articles and white papers on how negatively bad wi-fi can be for an event, and even guides on how to do it properly?
The solution behind good wi-fi is mostly a matter of experience and using the right equipment and the technology setup in terms of shaping, bursting, balancing etc. So why can't anyone simply pick up a manual, buy the right equipment, plug it in and provide decent wi-fi?
Well, two things: expertise and mindset.
Not the same
Expertise is not the same as experience.
Expertise is something a trained surgeon has. No-one in their right mind will let a backyard surgeon with zero qualifications operate on them.
Yet when it comes to IT, everyone seems to "know a guy" who can do it for you cheap. If you want IT to really work, you're taking a big risk if you hire someone without plenty of training and maybe a university degree or two. (Although not essential, a few years of university physics go a long way towards understanding and troubleshooting wireless signal problems).
But even more important than expertise is mindset. That mindset that most true experts seem to have of simply not accepting failure. The same mindset good surgeons have when they are fighting to save someone's life.
It's that mindset that makes exceptional teams and individuals constantly test, plan, practice and learn from every mistake - no matter how big or how small - chew on it for days afterwards and vow not to make it again.
So what's the secret?
Combine the right mindset with technical expertise and some solid experience.
And, if you're a conference organiser, be wary of the cheapest service providers. You wouldn't compare quotes from heart surgeons, so why then look for the cheapest wi-fi provider?
