Due to the amount of detail provided, the training programme now consists of 4 modules. It is recommended that modules 1 and 4 be attended by everyone and modules 2 and 3 depending on a person's media interest.
The SAARF Introductory Training Seminars are not only directed at new users of the AMPS-series of products, but also at those who feel that they would benefit from a 'refresher'.
***Please go to http://www.saarf.co.za and register under SAARF Training Seminars where you will also find more details including costing, dates and venues.***
The training consists out of 4 modules:
1. SAARF TRAINING MODULE 1: INTRODUCTION TO SAARF AND SAARF RESEARCH
1.1 Introduction to SAARF
1.2 SAARF Strategy for the Future :
1.3 SAARF Demographic Research
1.4 Margin of error
1.5 SAARF Development Index
1.6 Other SAARF Activities
2. SAARF TRAINING MODULE 2: THE ALL MEDIA AND PRODUCTS SURVEY (AMPS)
2.1 The SAARF AMPS Survey
2.2 The SAARF AMPS Questionnaire
2.3 The SAARF Self-completion products and brands questionnaire
2.4 Guidelines for Readership Research
3. SAARF TRAINING MODULE 3: MEASUREMENT OF ELECTRONIC MEDIA (RAMS AND TAMS)
3.1. The SAARF RAMS Diaries
3.2 The SAARF TAMS Meter Panel
3.3 Guidelines for Radio and TV Research
4. SAARF TRAINING MODULE 4: SAARF SEGMENTATION TOOLS
4.1 The SAARF Universal Living Standards Measure (SU-LSM)
4.2 The SAARF Media Groups Measure (SAARF MGM)
4.3 SAARF Lifestyles (based on an extended list of activities to obtain a full picture of activities such as religion, sports, hobbies, etc.)
4.4 SAARF Lifestages (segmentation tool based on the life stages that people normally go through)
