Creating a PR-business you can sell

Speaker at the meeting, Marcus Brewster has never bought or sold a PR company, yet he owns one of the PR industry's biggest brands built over 22 years. Brewster tasked Ian Reid's management consulting firm Platinum Black, with turning the PR company from an agency to an asset. Meet the people behind the name, along with Antonie van der Hoek from BDO as they unpack the fundamentals of how to restructure a PR business towards profitability and into an asset you can eventually sell.

Topics on the agenda include:

• How to sell something with your name on it - The chief reason to sell a company that you've built up and made profitable is to enable retirement on the invested income.
  
• How to embed intellectual capital into the business - Intellectual capital in the PR field is all the inside information that you have collected and built up based on long-standing relationships with media and suppliers. Knowing who the right person is to contact about a story, as well as when and how, is what defines a competent communications professional. Entrenching this information will ensure that when the founding personalities leave people still trust the business.
  
• How ma and pop-style businesses should behave from inception when it comes to financial reporting and planning - These companies prefer not to have the responsibility of staff and office rentals, and elect to work from home. They attain success because the barrier to entering the PR world is essentially a phone and a way to email, which means many people are able to manage part-time PR clients that they service while doing other things.
  
• How to convert the essential but soft aspects of PR practice (media and client relationships) into widgets that can be sold without you - Essential information and relationships with clients can be converted into transferrable commodities that are saleable.

Click here to book your seat now!

Date: Thursday, 29 August
Time: 5.30pm and 7.30pm
Venue: QV54, previously The Land Bank, at 54 Queen Victoria Street, Gardens
Cost: R125 per person (Payable by EFT when booking)

Booking is at www.pr-net.co.za.