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Clio Awards announce “Of the Year” finalists

The top finalists for the “Of-the-Year” awards to be presented at the 2017 Clio Entertainment Awards have been announced

23 hours ago

The Riverbed Agency adds storytellers to its fold

The Riverbed Agency has announced an addition of leadership resources to its PR portfolio with the appointment of Raphala Mogase as PR director, and Tonie Jere as PR account director

Issued by Riverbed 1 day ago

Dove: It shouldn't have happened

Who first raised the outcry when Dove's by now notorious campaign, featuring a black woman who removes her T-shirt to reveal a more ‘clean' white woman, broke?

By Monalisa Zwambila, Issued by Riverbed 2 days ago

Video dominates news consumption in Africa

Recent study reveals that TV and mobile video content is the primary source of information in Africa and the Middle East

16 Oct 2017

#BehindtheSelfie with... Jennifer Stein

This week, we go behind the selfie with Jennifer Stein, managing director at Gillian Gamsy international or GGi Communications since 2013 and driving the agency into its fourth decade

By Leigh Andrews 11 Oct 2017

BREAKING: Ireland/Davenport changes its name

Ireland/Davenport (ID) celebrated its 13th year at its office in Illovo, Johannesburg this evening and to mark the occasion along with its increase in black ownership from 25.1% to 51%, the boutique communications agency has been renamed

10 Oct 2017

Adapt or die - Activation agencies: Keep abreast with trends, or risk becoming obsolete

Digital has radically transformed how we connect with customers and impacts the customer journey; there's pressure to deliver more for less; customer attention deficits are high; markets are saturated; and clients are squeezing budgets

By Lauren Durant, Issued by Isilumko Activate 9 Oct 2017

AB InBev Africa appoints Dentsu Aegis

AB InBev Africa has appointed Dentsu Aegis as its media planning and buying agency for its Africa business

4 Oct 2017

Taking a closer look at media monitoring, AVE and regulation - Part three

In the final chapter of this three-part series on media monitoring, ROI Africa's Tonya Khoury shares insight into some of the biggest campaigns she's witnessed as well as some of the trends emerging in PR

By Angie White 4 Oct 2017

The ‘Write' Emotion

There are four core human emotions that make us want to talk in the social space, and every piece of content we create needs to be aimed at one of these

By Dale Ferreira 4 Oct 2017

Dodgy 'Dr Joe' removed from Gems website amid HPCSA probe

The 'House call with Dr Joe' column on the Gems website has been taken down after TimesLIVE alleged PR staffers were writing the content

By Naledi Shange 3 Oct 2017

Brand ambassadors: Evaluating the real cost of using cheap promoters

How do you measure cost per contact? If like so many in the marketing game - you compare the cost of a “like” on Facebook with the cost of a promoter directly engaging with a consumer - then let me offer you an alternative view

By Andreas Smit, Issued by Isilumko Activate 2 Oct 2017

Leo Burnett acquires Radar

Cape Town-based advertising agency Radar has joined Publicis-owned Leo Burnett as part of a drive by the global giant to increase their profile and presence in Africa as a full-service agency

29 Sep 2017

Event technology: an enabler - not an end goal

Technology isn't there to showcase itself, it's there to enhance customer experiences and should be approached with a human-first mindset, writes Glenn van Eck

By Glenn van Eck 29 Sep 2017

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International

Planning the perfect promotional event

Promotional events are an excellent way for businesses to advertise new products and services in a way that attendees will remember. Not only will this make sure that they themselves remember what it is that you are promoting, they are more likely to tell their friends about the event and therefore the product that it is promoting.

By Boris Dzhingarov, Issued by Monetary Library 19 hours ago

#LoeriesRankings2017 with... TBWA\Raad

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We kick off with the ever-disruptive TBWA\Raad team, based in Dubai in the UAE.

By Leigh Andrews 22 hours ago

#BODJHB: Chris Weylandt on the basics of retail

In the afternoon on day two of the Johannesburg version of Business of Design, Chris Weylandt, founder and CEO of Weylandts, the contemporary furniture and décor chain store, explained his tactics to competing or rather leading in the retail game.

By Jessica Tennant 22 hours ago

Winners of One Screen Short Film Festival announced

One Screen Short Film Festival, the premiere short film festival that unites the film and advertising worlds, announced 2017 winners at its annual awards and screening held on Wednesday, 18 October 2017, at the Sunshine Cinema in New York.

1 day ago

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