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Why PR is still important

Nowadays, all manner of marketing services are available, from advertising to inbound to content marketing to SEO. So, where, in this new media mix does PR fit? And is it still important?

By Heather Baker 15 hours ago

Four unconventional ways to promote your business

Today there are various methods - which keep increasing by the day - to promote your business, whether you're on a budget or not

Issued by Naija Writers’ Coach 2 days ago

Sabre Awards Africa open for PR professionals

The second edition of the Sabre Awards Africa PR competition is now open for entries

8 Dec 2017

6 tips for effectively managing M&A communications

Effective communications are key during a merger or acquisition. Here's how to keep the lines clear.

By Shane Dolan 7 Dec 2017

We don't talk anymore

The ability to communicate - be it face-to-face or in written form - is withering away. And I mourn its imminent demise keenly

By Janine Lazarus, Issued by Janine Lazarus Media Consultancy 7 Dec 2017

inSite granted 2017 Global Excellence Award

inSite has recently been selected as South Africa's Most Innovative Communications Consultancy - 2017 by AI Magazine

Issued by inSite Education 4 Dec 2017

Controlling the narrative from the glass box

Brands are more accountable than ever in an age of radical transparency

By Leon Ayo 30 Nov 2017

Do you know what is building and breaking down your reputation?

My clients usually contact me about their corporate reputation only once some sort of assault has been made on their brand - which is fine, but also a bit late

By Chris Moerdyk, Issued by Chris Moerdyk 28 Nov 2017

Another big digital win for Ogilvy

Ogilvy South Africa was acknowledged as the 2017 FM AdFocus Digital Agency of the Year - after delivering enviable growth in its digital business, off an already high base

Issued by Ogilvy & Mather 27 Nov 2017

Seven Colors Communications appointed to manage public relations for the Rand Show 2018

Dogan Exhibitions & Events, the custodian of the Rand Show brand, has appointed Seven Colors Communications to manage the Rand Show 2018 Public Relations account with immediate effect

Issued by Seven Colors Communications 24 Nov 2017

APO partners with Rugby Africa

APO Group and Africa's rugby governing body, Rugby Africa, sign a ground-breaking strategic partnership to develop the sport across Africa

21 Nov 2017

Wunderman SSA appoints Kagiso Musi

Wunderman Sub-Saharan Africa (SSA) welcomes Kagiso Musi as the digital agency's chief client officer (CCO) and managing director (MD) of Fluid, the WPP agency established to service the Telkom account

Issued by Wunderman 15 Nov 2017

A-list Communications takes over Topshop and Topman South Africa PR account

PR and brand experience agency A-list Communications has signed on as the official PR agency for Topshop and Topman from November 2017

Issued by A-LIST COMMUNICATIONS 14 Nov 2017

Steers celebrates culture with launch of Respek Nation campaign

Rosebank's popular First Thursday's came alive on 2 November as Steers launched the Respek Nation campaign. Trailblazers in hip hop descended on Cutthroat Entertainment's La Familia store as various elements of the culture were showcased

Issued by DNA Brand Architects 13 Nov 2017

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International

Wines and their labels: Crafting narratives that speak to us

Marketing professionals often consider packaging to be a product's primary means of communication. It communicates explicit and implicit messages to the consumer, particularly through its visual aspect.

By Franck Celhay 12 hours ago

Times Media Films represents 10 of Golden Globe-nominated films announced

Earlier this week (Monday, 11 December) the nominations for the 75th Golden Globe Awards were announced of which Times Media Films represents ten, including the forerunner for nominations, The Shape of Water with seven nods, followed by The Post and Three Billboards Outside Ebbing, Missouri with six each. The Greatest Showman and Dunkirk have three nominations each as well.

13 hours ago

Jury chairs for ADC 97th Annual Awards announced

The One Club for Creativity has announced nine creative leaders who will serve as jury chairs for the prestigious ADC 97th Annual Awards.

17 hours ago

Piyush and Prasoon Pandey honoured with the Lion of St Mark

Brothers Piyush and Prasoon Pandey will be honoured by the Cannes Lions International Festival of Creativity, with the Lion of St Mark award at the 2018 Festival.

1 day ago

Quality content is key to advertising success irrespective of reading platform

While conducting on-going, large sample studies over the past two years, London based research company Lumen has proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales.

2 days ago

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