Magna Carta took the Bronze Award for its campaign for "Makaya Moola: Rands You Can Trust" campaign, implemented on behalf of the South African Reserve Bank.
Winners were announced at the annual awards ceremony which took place at The Forum, Didata Campus in Bryanston last night, 16 March 2006. The awards, run by the Public Relations Institute of Southern Africa (PRISA), are geared to recognise excellence in the public relations field. Awards and special mentions were made in 12 categories, as listed below:
| CATEGORY | CONSULTANCY NAME | AWARD | CAMPAIGN |
| Crisis Management | Martina Nicholson Associates | Special mention | Buyis Ekhaya - Bring Our People Home Tsunami Rescue Mission |
| Advocacy and Lobbying | Magna Carta | Category winner | Makoya Moola: Rands You Can Trust |
| Special Events | Marcus Brewster Publicity | Category winner | Emerald Spring Derby |
| Internal Communications | Cycad Communications | Special mention | Clover Creating a World of Buzz |
| Consumer Marketing | Atmosphere Communications | Category winner | Launch of MWeb Home's 1 Gigabyte ADSL Offering |
| Social Responsibility (award sponsored by CIMA) | Felicity Howden Public Relations | Category sponsor | Nedbank Mercury School Entrepreneurs Competition |
| Traditional Media | Malachite Marketing & Media | Category winner | Africa's Giant Eye pens for Business: Official Inauguration of South Africa's Large Telescope (SALT) campaign |
| Public Sector | Ekurhuleni Metropolitan Municipality | Category winner | Business is Red Hot in Ekurhuleni (Ekurhuleni Business Week) |
| Public Relations n Shoestring | Cycad Communications | Special mention | Taking Public Relations Out the Box |
| Sponsorship (award sponsored by Morula Casino and Hotel) | Magna Carta | Category winner | Standard Bank PRO20 Series Cricket |
| Marketing Communications (award sponsored by Inzalo Communications) | Citigate South Africa (Pty) Ltd | Category winner | Easy Pay Strategic Communications Programme |
| Evaluation | Touchline Media - Public Relations Division | Special mention | Men's Health Look 2005 |
The Gold Award winning entry will be submitted to the International Public Relations Association (IPRA) Golden World Awards. The case study will also be published in Tony Koenderman's AdReview, published in association with FinWeek.
Sponsors of this years' PRISA PRISM Awards included: Appletiser, CIMA, Bizcommunity.com, Conference Communications, DataPro & Vox Telecom, Durbanville Hills, Global Access, HarpGigs, Inzalo Computers, Jenna Clifford, Leanne Manas, Meropa Communications, Moondance Entertainment, Group 2, Morula Hotel and Casino, Natalia Molebatsi (Poet), Party Pix, PEBO Productions, PricewaterhouseCoopers, Red Bull, Services SETA, Simeka TWS, The Forum (venue), Tinga Private Game Lodge and Toyota.
Judges this year included: international judge, Francis Ingham, head of Public Affairs at the Chartered Institute of Public Relations (United Kingdom); Bizcommunity.com's editor, Louise Marsland; Unitech CEO, Caleb Maqubela; communications analyst, Anthea Johnston; Victor Nosi; and C. Victor Sibeko.
