"We are elated about this positive trend, given the tough economic environment. Interestingly enough, it was not this year's introduction of a R20 000 cash prize for the overall winner in the category Truly South African that drove the increase, but the Afrikaans entries themselves. This just shows that, as an advertising language, Afrikaans is as sharp as ever," says Klerck.
Because of the increase in the number of entries, judging under the chairmanship of overseas judge Antoine Houtsma, executive creative head of Joe Public in Amsterdam, had to be extended. It is due to take place at Mediapark in Aucklandpark later this week.
The other members of the judging panel are:
The specialist judges are:
Rocking Cape Town
In the meantime no stone will be left unturned to ensure that Pendoring's first glittering awards ceremony in Cape Town since its inception 18 years ago is a resounding success that will rock the Mother City to its core, says Klerck. Booking is progressing well and only a few tickets are still available.
The cream of the advertising crop will be awarded in style at the event and guests treated to a five-star meal and goodie bags filled with gifts from sponsors and partners. Entertainment by some of South Africa's most popular artists and groups such as Afrikaaps, Bittereinder, Gugulethu Tenors, Jack Parow and Sterling EQ, will give true meaning to Pendoring's slogan 'Vat Oor'.
Like last year, guests can have their photos taken at the Jacaranda 94.2 photo booth, capturing the fun-filled ambience of the event and have it developed right away. The fun and games will continue after the official proceedings at the MK Pendoring after party at The Assembly.
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