Almost 3074 entry pieces from 52 countries around the world were received for this year's One Show award competition. This year's One Show Interactive competition featured eight categories, including Websites & Microsites; Mobile Applications/Sites; Interactive Advertising; Online Films and Video; Integrated Branding; Craft; Social Media and Brand Transformation.
SA's One Show Interactive Pencils
| Pencil | Category | Client | Entry title | Agency name |
|---|---|---|---|---|
| Gold | 8A: Brand Transformation | Carling Black Label (South African Breweries) | Be the Coach | Ogilvy Cape Town |
| Bronze | 3F: Interactive Advertising - Environmental / Experiential | Carling Black Label (South African Breweries) | Be the Coach | Ogilvy Cape Town |
The "Be the Coach" campaign has already won a Silver Clio at the 2012 Clio Awards, In-Book at the 2012 D&AD Awards, Silver at the 2012 PRISM Awards, Experiential Ad of the Year at the South African Creative Circle's Ad of the Year Awards 2011, Best Integrated Sport Marketing Campaign at the 2012 Virgin Active Sport Industry Awards and two Golds at the 2011 Bookmarks.
"This is the first time in the history of the One Show Interactive awards competition that we have awarded two 'Best of Show' winners," said Kevin Swanepoel, president and interim CEO at The One Club.
"After four intense hours of deliberation by our elite jury panel, a landmark decision was made to award both DDB Paris and 72andSunny for their brave creative campaigns."
By country, top Pencil winners include:
Judges' videos
The One Show is annually produced by The One Club, a non-profit organisation whose mission is to champion excellence in advertising. The 2012 One Show sponsors are Adobe, Facebook, GE, Google, Microsoft Advertising and Pictela. This year's One Show media partners are Best Ads On TV, Bizcommunity.com, Campaign Brief, and Marketing Magazine Canada.
Special thanks go to Design Army for its 2012 One Show graphic design and to Mullen for creating the interactive "Kill for a Pencil" game, released as a prelude to the One Show.
