The agency has created humorous commercials for Suzuki promoting the new Swift through plots that turn two commonplace events into completely unexpected situations, linking into the pay-off line, 'Get more than expected.' The TVCs flight for three months across the SABC, e.tv and DSTV channels during television programmes that the target market views.
"It was fun taking normal everyday situations and, through a twist in the storyline, giving viewers more than they expected," says PenQuin's Darren Leishman. "We wanted this to flow through the TVCs in a humorous manner, without detracting from the quality of the new range, in a way that will make viewers smile and create a favourable impression for the brand."
In the first of the ads, two parents are gloating as their young offspring play the violin and sing opera with the grace of seasoned professionals. Before the children start playing, you see a look of complete horror on the parents faces as they expect a cacophony of noise.
In the second ad, a wedding is taking place between an average looking couple. Just after the groom has declared his undying love for his bride, the good looking best man steps forward telling the bride he will look after her far better than the groom, promising to bring her favourite bunny slippers and that he will always keep the toilet seat down. Even the minister seems impressed with this latest offer to the bride. Then as an argument ensues between groom and his best man another groomsman steps forward, giving the bride a suggestive look indicating he is also interested in her. This bride is definitely getting more than she expected at her wedding.
"The synergy between the unexpected storyline and the new range works well in delivering the creative message which highlights that it's not just a facelift but a new car, retaining the same great personality along with a new engine, improved fuel efficiency and stylish new interior," he concludes.
