"The most entered category this year was 'Out of Home', followed by 'Multiple/Mixed Media' - not surprising as digital platforms are rapidly securing an integral role in media mixes across the board," said Wayne Bischoff, AMASA's Roger Garlick Award portfolio head.
All the finalists
| Agency | Campaign | Category |
|---|---|---|
| Carat/Isobar | adidas World Cup | Best use of new media |
| Carat/Trigger/Viseum | Cell C Photocode | Best use of mixed media |
| The Jupiter Drawing Room (Cape Town) | Skip Black & White | Best use of magazines |
| The Jupiter Drawing Room (Cape Town) | Hyundai Giant Vuvuzela | Best use of out of home |
| Mindshare | MTN Business One Rate | Best use of newspapers |
| Mindshare | Gautrain Demonstration of speed | Best use of radio |
| Ogilvy Johannesburg | Exclusive Books Stirrers | Best use of out of home |
| Ogilvy Johannesburg | Exclusive Books Peepholes | Best use of out of home |
This year's judges were Ashley Rametse (The MediaShop), Celia Collins (The Starcom MediaVest Group), Fahmeeda Cassim-Surtee (Oracle Airtime Sales), Geoff Whyte (Snackworks), Ian Manning (MediaCompete), Taryn Hood (Mindshare), Nikki Cockroft (Primedia Online) and Tony Koenderman (Finweek), chaired once again by Frank Tilley (Frank Tilley Consulting).
AMASA continues its partnership with Oracle Airtime Sales, as its lead sponsor of the Roger Garlick Awards, and event partner AdReview, headed by industry veteran Tony Koenderman.
