Comments Jupiter ECD Tom Cullinan: "Winning the Burn account proves that we can create work that has global appeal and relevance, and successfully compete against some of the world's greatest creative agencies. We now turn our heads to bringing our campaign to life as we have the privilege of controlling the production process. Hello Russia... phew, talk about a double shot of vodka to the system!"
A team of five left for Moscow this month to workshop a repositioning of the brand, and gain insights into the local market through a consumer immersion process to gain further understanding and insights into the local market.
Jupiter (Jhb) was invited to pitch against two international advertising agencies and, after an intensive two-month process, was awarded the business, which includes strategic repositioning and full 360 degree integration on a multimedia platform level, together with communication strategy recommendations. It will also manage and oversee the production process.
Says Jupiter CEO Renee Silverstone: "This is a wonderful opportunity for our team to demonstrate their ability to delve into Russian consumer insights and provide meaningful communications on a global scale."
Jupiter's new business development director Danielle Sneiders believes it was the agency's ability to conceptualise a true 360 degree integration that was key in the client's decision to award them the business. With 15 years' experience working on brands such as Coke-Cola's Minute Maid, Just Juice and Fresca, Jupiter (Jhb) believes it is poised to stretch its strategic and creative muscle.
