The work entered could also win the SpaceStation prize of a Sony 32" Bravia, an Xbox360 console with Final Fantasy XIII and LIPS Karaoke, as well as free media on the network.
“When it comes to display-based ads, we have seen some excellent creative work running across our network over the past year,” says Mike Luscombe, CEO of The SpaceStation. “By sponsoring and awarding a special prize for the Internet Advertising category, and by offering free media to agencies who want to create and enter brand new display-based adverts into The 2010 Loerie Awards, we are looking to grow the number of agencies engaging with and developing leading-edge creative work for the online space.”
The never-run-before ads can be created by advertisers for an existing client or may be developed for one of the brands within The SpaceStation network. Campaigns will receive media space up to the value of R15 000 and the work will have available up to a month of free online advertising.
Agencies must first create an entry within the Internet Advertising category on the Loeries website and then submit their entry label together with their material to The SpaceStation. Full details are available via the Loeries website.
“The aim of the Loeries is not only to recognise creativity but also to encourage innovation. Part of that process is to get agencies and marketers to do things differently,” says Andrew Human, CEO of The Loerie Awards. “This initiative is an excellent vehicle for marketers to enter the space of Internet advertising and we look forward to seeing some great new work.”
For more information go to www.theloerieawards.co.za.
