Advertising News South Africa

Durban ad agencies merge

Fire Tree Design and Goldswain Global Advertising have joined forces and will operate out of new offices at Westway Office Park in Westville, Durban. Both entities, whilst sharing premises, will initially run as individual units to allow amalgamation of skills and resources to take their natural course over a period.

Fire Tree owns and produces Sports Guide, a bi-monthly sporting magazine, and has a fully accredited BEE company Burning Spear and an in-house large format digital print wing, Smudge.

Goldswain Global Advertising is well known for its creative and conceptual through-the-line work, strategic planning, media planning and buying as well as its photographic excellence.

Both agencies are full national media accredited entities and have good financial track records. With their combined strengths, the coalition is set to supply their large and loyal client portfolio an ever-wider array of services, from strategic through concept and creative to delivery.

MDs Arthur Lello and Geoff Goldswain (Fire Tree and GGA respectively) are committed to putting Durban's talent on the national advertising map in 2010.

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