Net#work BBDO in South Africa bolstered the points scoring for BBDO Worldwide by winning a Grand Prix at the Cannes Advertising awards. Twenty-seven BBDO agencies from all corners of the globe contributed to this success with work for 69 different clients.
This marks the fourth year in a row that BBDO has been ranked #1 and the seventh time in the 11-year history of this report. No other agency network has won more than twice. The Gunn Report wrote, "BBDO racked up the fabulous total of 185 points" - 43 more than its nearest competitor.
Andrew Roberson, president and CEO of BBDO Worldwide, commented, "Several years ago, Donald Gunn established a clear correlation between creative awards and in-market sales success. That's why we are so focused on 'The Work The Work The Work'. To have come first with work from a record number of agencies and for a record number of clients proves the strength of our network and the depth of our commitment. I could not be more proud of this network, or more grateful to the extraordinary people who have worked so hard to make this happen.”
Emma Wilkie, the author of the report said, “Seven wins in eleven years is a remarkable achievement. Your clients should be very proud of you. Here's applause to all those BBDO offices who contributed to that magnificent point total score."
