Advertising News South Africa

Cleaning up the international ad awards shows

The Jupiter Drawing Room (SA) & Partners, South Africa's largest independent agency group, has set a blistering pace in three of the world's premier international advertising shows, the Clios and the One Show in the US and the D&AD awards in the UK.

Commenting on the performance, group chairman Graham Warsop says, “Critical to the success of agencies today is the need to secure the best creative talent in the market. The results of these three shows are a good indicator of the progress we are making in this regard. We think it perfectly fitting that South Africa's best performance in international awards comes from a locally born and bred independent agency.”

Four companies in The Jupiter Drawing Room (SA) & Partners family played a key role in a performance that saw it amass a staggering 6600 creativity points from South Africa's Creative Circle (2450 points ahead of the next best performing SA agency group).

The strength of the individual agencies in The Jupiter family is clear from the dominance of the Clios individual agency table. The top three best performing South African agencies were DDB (SA), The Jupiter Drawing Room (Jhb) and MetropolitanRepublic/The Jupiter Drawing Room.

At The One Show, The Jupiter Drawing Room (CT) and DDB (SA) were the two best performing individual agencies.

The Jupiter Drawing Room (Jhb) and (CT) bought home Silver at the One Show, six Bronzes at Clios and an Entry into the D&AD Annual. MetropolitanRepublic/The Jupiter Drawing Room took three Clio Bronzes and two Entries into the D&AD Annual and newcomer to the group, DDB (SA), put in an exemplary performance at the One Show and took four Clio Statues, including SA's only Gold.

The SA Creative Circle endorses four international shows: The Clios, The One Show, D&AD and Cannes (results of the latter due to be released in June).

CliosOne ShowD&ADTotal
TJDR (SA) & Partners*300027009006600
Lowe Bull12503006002150
BBDO4504508001700
King James1009005001500
TBWA Hunt Lascaris2009003001400
Ogilvy4006003001300
Draft FCB3003006001200
JWT100950 1050
Saatchi & Saatchi 600 600
Ireland - Davenport 450 450

*Includes The Jupiter Drawing Room (Jhb & CT), DDB (SA), MetropolitanRepublic
Table shows all SA agencies scoring 1000 creativity points or more
Source: Creative Circle. Table shows points allocated by SA Creative Circle.

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