Born in 1984, Lürzer's Archive is a bi-monthly publication featuring the best print campaigns the world over. It reaches approximately 152 000 of the most relevant people in the advertising industry across the globe. A few years ago, the magazine introduced a special category designed to showcase the work of outstanding students.
Work is selected by a jury for publication and those students who appear in print are nominated for the International Student of the Year Award. Judged by an online international panel of industry experts, Lürzer's Archive offers students an unbelievable platform to display their unique creativity, as well as a once-in-a-lifetime opportunity to launch their burgeoning careers to a global audience of talent hunters.
In terms of the ranking, points are awarded for the number of times work from a particular school has been selected for publication. Last year, for his clever Heidi and Clara Toblerone advertisement, Mark Haefele hit the sweet spot with the international judges. The AAA School of Advertising art direction graduate was selected as a finalist to appear in Lürzer's Archive's International Student of the Year competition. Further to this, Alexi McCarthy, also an art direction graduate from the campus, has been nominated a student finalist for no less than three creative entries.
Says Rian Swart, AAA School of Advertising creative faculty head, Cape Town campus, “I believe that it is important to not only benchmark ourselves locally, but also internationally against the top advertising schools in the world. Moreover, being so highly ranked by a publication of such great stature will hopefully help our graduates seeking employment overseas by positioning the AAA School of Advertising as a recognisable brand of excellence to potential employers.”
