Students entered work into 32 briefs written and judged by the world's foremost designers, advertising creatives and business professionals. One hundred and twenty teams from 24 countries have been nominated for D&AD Student Yellow Pencils, with winners to be announced 28 June in London.
Garrick Hamm, D&AD Education chairman, said, “When we [the judges] had finished our first walk around the nominations tables, Tony Davidson, who is to creativity what Nick Hornby is to football, turned to me and said ‘this looks like the bloody professional awards'. You know the standard this year is high. Very high.”
In its 29th year, the competition identifies and promotes the best emerging talent within design, advertising and communications courses around the world. Judges selected a record 398 pieces of work for the D&AD Student Annual from 3600 entries this year, making it the most competitive D&AD student competition yet.
The South African student details are:
| Category | Awards Status | Student Name(s) | College Display | Tutor 1 Name |
|---|---|---|---|---|
| Advertising – Dove | In Book | Beth Hughes, Leigh-Anne Connock | Red & Yellow School | Errol Denman |
| Advertising – Dove | Nomination | Saxon Dale Suderland, Illana Swanepoel | Red & Yellow School | Errol Denman |
| Advertising – HIV Vaccine | Nomination | Elizabeth Duff, Andrew Davenport, Glynn Le Roux | Red & Yellow School | Errol Denman |
| Advertising – PUMA Performance Fashion | Nomination | Lindie Kuhn | University of Pretoria | Peet Engelbrecht |
| Advertising – Teen Road Safety | In Book | Aimee Heyes, Siyabulela Tyali, Kirsten Skidmore | Red & Yellow School | Errol Denman |
| Crafts (Illustration) – Dyan Sheldon | In Book | Duduzile Ngomane | AAA School of Advertising | Carmen Schaefer |
Students from Central Saint Martins College of Art and Design (UK) and Miami Ad School (US) came out on top this year, with 63 and 23 successful entries for each college.
Nominated work will be showcased during D&AD Congress Week 3 (25 – 28 June) at Old Billingsgate, London. Winners of the prestigious D&AD Student of the Year and the D&AD Student Yellow Pencils will be revealed at the ceremony on 28 June in London.
Facts and figures:
2006
