Commenting on the new appointment, Elworthy said, “The process of choosing the agency was intensive. All the companies interviewed were of an extremely high calibre and presented very strong cases. We are confident that Net#work will pull out every stop to ensure that this world-class event captures the attention of the nation.”
Heads of Net#work BBDO Abdulla Miya and Julian Watt said winning the opportunity to create the advertising campaign for such a prestigious world event is one of the highlights in the agency's history. “It is like being given a creative licence to pull a nation together in the name of cricket and that level of responsibility is really motivating.”
The two-week tournament runs from 11 – 24 September and will see 12 participating nations compete in Cape Town, Durban and Johannesburg.
