#Cannes2023: Africa and the Middle East agencies in Cannes shortlists
19 Jun 2023
A number of Cannes 2023 shortlists have been announced with Africa and the Middle East agencies appearing throughout the shortlists.
Cannes 2023 has released a number of shortlists
Canes Lions runs from today till Friday, 23 June, with winners announced every day. This is the 70th edition of the international festival that celebrates creativity that drives progress, connecting numerous creative professionals and enthusiasts.
Cannes 2023 shortlists
| Outdoor | Special build | TIME TO READ KINOKUNIYA KINOKUNIYA BOOKSTORE SAATCHI & SAATCHI ME, Dubai UNITED ARAB EMIRATES |
| Interactive experiences | THE HEINZJACK HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES | |
| Ambient outdoor | THE HEINZJACK HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES | |
| Ambient outdoor | THE BLIND SPOT VOLKSWAGEN SOUTH AFRICA VOLKSWAGEN SERVICE OGILVY SOUTH AFRICA, Cape Town SOUTH AFRICA | |
| Breakthrough on a budget | THE HEINZJACK HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES | |
| Corporate purpose & social responsibility | BREAD OF THE NATION AB INBEV SA CASTLE LAGER OGILVY SOUTH AFRICA, Cape Town SOUTH AFRICA | |
| Print & Publishing | Commerical publication | ONE STAR COOKBOOK DELIVEROO DELIVERY QUALITY GUARANTEED ‿ AND US, Dubai UNITED ARAB EMIRATES |
| Local brand | NEWSPAPERS INSIDE THE NEWSPAPER EDITION ANNAHAR NEWSPAPER ANNAHAR NEWSPAPER IMPACT BBDO, Dubai UNITED ARAB EMIRATES | |
| Single market campaign | PLAN (A) AFRISAM, BLACKSTUDIO AFRISAM CEMENT PROMISE, Johannesburg SOUTH AFRICA | |
| Social behaviour | HAIR IS NOT CRIME CLOONEY FOUNDATION FOR JUSTICE CLOONEY FOUNDATION FOR JUSTICE FP7 McCANN, Dubai UNITED ARAB EMIRATES | |
| Corportate purpose & social responsibility | PRICELESS PRINT STANDARD BANK STANDARD BANK M&C SAATCHI ABEL, Johannesburg SOUTH AFRICA | |
| Radio & Audio | Retail | FREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES |
| Use of Music | FREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES | |
| Script | WTF IS ESG? RAND MERCHANT BANK RAND MERCHANT BANK GREY, Johannesburg SOUTH AFRICA | |
| Use of audio technology | WTF IS ESG? RAND MERCHANT BANK RAND MERCHANT BANK GREY, Johannesburg SOUTH AFRICA | |
| Voice activation | GUGU SAVANNA SAVANNA CIDER GREY, Johannesburg SOUTH AFRICA | |
| Voice activation | SEE COKE THE COCA-COLA COMPANY COCA-COLA VMLY&R COMMERCE, New York / VMLY&R, Dubai USA | |
| Audio led creativity | FREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES | |
| Audio led creativity | SOLE MUSIC SOLE MUSIC SOLE MUSIC ‿ AND US, Dubai UNITED ARAB EMIRATES | |
| Corportate purpose & social responsibility | FREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES | |
| Craft: Design | Rebrand/Refresh of an existing brand | DYICTA DIGITAL YOUTH ICT ACADEMY REBRAND / REFRESH OF AN EXISTING BRAND FCB AFRICA, Johannesburg SOUTH AFRICA |
| Design-driven effectiveness | SUPERSTAR RAVI ADIDAS ADIDAS ORIGINALS HAVAS MIDDLE EAST, Dubai UNITED ARAB EMIRATES | |
| Promotional printed material | UNSEEN TEARS HOME CENTRE HOME CENTRE LEO BURNETT, Dubai UNITED ARAB EMIRATES | |
| Promotional item design | THE LAST STEEL OF AZOVSTAL UNITED24, AZOVSTAL THE LAST STEEL OF AZOVSTAL ‿ AND US, Dubai UNITED ARAB EMIRATES | |
| Promotional item design | BREAD OF THE NATION AB INBEV SA CASTLE LAGER OGILVY SOUTH AFRICA, Cape Town SOUTH AFRICA | |
| Publications & editorial design | NEWSPAPERS INSIDE THE NEWSPAPER EDITION ANNAHAR NEWSPAPER ANNAHAR NEWSPAPER IMPACT BBDO, Dubai UNITED ARAB EMIRATES | |
| Special editions & bespoke items | ONE STAR COOKBOOK DELIVEROO DELIVERY QUALITY GUARANTEED ‿ AND US, Dubai UNITED ARAB EMIRATES | |
| Digital design | DYICTA DIGITAL YOUTH ICT ACADEMY REBRAND / REFRESH OF AN EXISTING BRAND FCB AFRICA, Johannesburg SOUTH AFRICA | |
| UX, UI & design journey | THE UNDENIABLE STREET VIEW UNITED24, NOVA UKRAINE, VOICES OF CHILDREN, BOCTOK SOS THE UNDENIABLE STREET VIEW ‿ AND US, Dubai UNITED ARAB EMIRATES | |
| Retail environment & experience design | ZIOUX, BREAK FREE. ZIOUX NEW BRAND IDENTITY GRID WORLDWIDE, Johannesburg SOUTH AFRICA | |
| Spatial & sculptural exhibitions and experiences | THE BLIND SPOT VOLKSWAGEN SOUTH AFRICA VOLKSWAGEN SERVICE OGILVY SOUTH AFRICA, Cape Town SOUTH AFRICA | |
| Food | KETCH-UP & DOWN HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES | |
| Sustainable packaging | BEE & BEE INVERROCHE INVERROCHE CLASSIC GRID WORLDWIDE, Johannesburg SOUTH AFRIC | |
| Consumer technology & homeware | SOLE MUSIC SOLE MUSIC SOLE MUSIC ‿ AND US, Dubai UNITED ARAB EMIRATES | |
| Craft: Film | Casting | AS GOOD AS THE ORIGINAL BURGER KING PLANT BASED KOUT FOOD GROUP, Kuwait / M&C SAATCHI, Abu Dhabi KUWAIT DEJAVU, Dubai |
| Craft: Industry | Brand & communications design | DYICTA DIGITAL YOUTH ICT ACADEMY REBRAND / REFRESH OF AN EXISTING BRAND FCB AFRICA, Johannesburg SOUTH AFRICA |
| Outdoor | THE BLIND SPOT VOLKSWAGEN SOUTH AFRICA VOLKSWAGEN SERVICE OGILVY SOUTH AFRICA, Cape Town SOUTH AFRICA | |
| Packaging design | KETCH-UP & DOWN HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES | |
| Print & publishing | UNSEEN TEARS HOME CENTRE HOME CENTRE LEO BURNETT, Dubai UNITED ARAB EMIRATES | |
| Engagement: Creative Data | Data storytelling | TIME TO READ KINOKUNIYA KINOKUNIYA BOOKSTORE SAATCHI & SAATCHI ME, Dubai UNITED ARAB EMIRATES |
| Use of real time data | GUARDIANS SANTAM SANTAM ACCENTURE SONG, Cape Town SOUTH AFRICA | |
| Engagement: Direct | Healthcare | WALL STREET BALLS TESTICULAR CANCER SOCIETY TESTICULAR CANCER AWARENESS FP7 McCANN, Dubai UNITED ARAB EMIRATES |
| Consumer services / B2B | ONE STAR COOKBOOK DELIVEROO DELIVERY QUALITY GUARANTEED ‿ AND US, Dubai UNITED ARAB EMIRATES | |
| Not for profit/Charity/Government | THE UNDENIABLE STREET VIEW UNITED24, NOVA UKRAINE, VOICES OF CHILDREN, BOCTOK SOS THE UNDENIABLE STREET VIEW ‿ AND US, Dubai UNITED ARAB EMIRATES | |
| Use of Print/Outdoor | NEWSPAPERS INSIDE THE NEWSPAPER EDITION ANNAHAR NEWSPAPER ANNAHAR NEWSPAPER IMPACT BBDO, Dubai UNITED ARAB EMIRATES | |
| Use of digital platforms | SELF-CHECK OUT K-LYNN K-LYNN LEO BURNETT, Dubai UNITED ARAB EMIRATES | |
| Experience design | THE UNDENIABLE STREET VIEW UNITED24, NOVA UKRAINE, VOICES OF CHILDREN, BOCTOK SOS THE UNDENIABLE STREET VIEW ‿ AND US, Dubai UNITED ARAB EMIRATES | |
| Local brand | NEWSPAPERS INSIDE THE NEWSPAPER EDITION ANNAHAR NEWSPAPER ANNAHAR NEWSPAPER IMPACT BBDO, Dubai UNITED ARAB EMIRATES | |
| Cultural insight | SELF-CHECK OUT K-LYNN K-LYNN LEO BURNETT, Dubai UNITED ARAB EMIRATES | |
| Engagement: Media | Use of audio platforms | FREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES INITIATIVE MENA, Dubai |
| Use of print | PLAN (A) AFRISAM, BLACKSTUDIO AFRISAM CEMENT PROMISE, Johannesburg SOUTH AFRICA THE MEDIA SHOP, Johannesburg | |
| Use of ambient media (small scale) | EMPTY PLATES UAE GOVERNMENT MEDIA OFFICE NON-PROFIT / CHARITY SAATCHI & SAATCHI ME, Dubai UNITED ARAB EMIRATES SAATCHI & SAATCHI ME, Dubai | |
| Use of events & stunts | BREAD OF THE NATION AB INBEV SA CASTLE LAGER OGILVY SOUTH AFRICA, Cape Town SOUTH AFRICA M-SPORTS MARKETING, Randburg | |
| Innovative use of influencers | I'M POSSIBLE BILLBOARDS ADIDAS ADIDAS HAVAS MIDDLE EAST, Dubai UNITED ARAB EMIRATES MEDIACOM MENA, Dubai | |
| Use of brand or product integration into a programme or platform) | SCHOOLGIRL NEWSCASTERS EBM GIRLS' EDUCATION IMPACT BBDO, Dubai UNITED ARAB EMIRATES M6 & PARTNERS, Karachi | |
| Single market campaign | TIME TO READ KINOKUNIYA KINOKUNIYA BOOKSTORE SAATCHI & SAATCHI ME, Dubai UNITED ARAB EMIRATES SAATCHI & SAATCHI ME, Dubai | |
| Engagement: PR | Community management | THE UNSTAINABLE THOBE HEINZ HEINZ KETCHUP WUNDERMAN THOMPSON, Dubai UNITED ARAB EMIRATES WUNDERMAN THOMPSON, Dubai |
| Use of technology | THE UNDENIABLE STREET VIEW UNITED24, NOVA UKRAINE, VOICES OF CHILDREN, BOCTOK SOS THE UNDENIABLE STREET VIEW ‿ AND US, Dubai UNITED ARAB EMIRATES ‿ AND US, Dubai | |
| Public affairs & lobbying | THE RIGHT TO POWER: 47 SECONDS LOGI ENERGY ENERGY CRISIS INITIATIVE SAATCHI & SAATCHI ME, Dubai UNITED ARAB EMIRATES SAATCHI & SAATCHI ME, Dubai / STARCOM, Dubai | |
| Local brand | AZIYA EMIRATES NBD EMIRATES NBD LEO BURNETT, Dubai UNITED ARAB EMIRATES LEO BURNETT, Dubai | |
| Local brand | NEWSPAPERS INSIDE THE NEWSPAPER EDITION ANNAHAR NEWSPAPER ANNAHAR NEWSPAPER IMPACT BBDO, Dubai UNITED ARAB EMIRATES IMPACT BBDO, Beirut | |
| Cultural insight | SUPERSTAR RAVI ADIDAS ADIDAS ORIGINALS HAVAS MIDDLE EAST, Dubai UNITED ARAB EMIRATES RED HAVAS MIDDLE EAST, Dubai | |
| Engagement: Social & Influence | Social purpose | EMPTY PLATES UAE GOVERNMENT MEDIA OFFICE NON-PROFIT / CHARITY SAATCHI & SAATCHI ME, Dubai UNITED ARAB EMIRATES PRODIGIOUS, Dubai / VOX HAUS, Porto Alegre |
| Single market campaign | THE UNSTAINABLE THOBE HEINZ HEINZ KETCHUP WUNDERMAN THOMPSON, Dubai UNITED ARAB EMIRATES | |
| Corporate purpose & social responsibility | HEARING CHALLENGE VODACOM HEARINGZA APP VMLY&R, Johannesburg SOUTH AFRICA VMLY&R, Johannesburg / SLIKORONLIFE, Sandton | |
| Entertainment | Social behaviour & cultural insight | SCHOOLGIRL NEWSCASTERS EBM GIRLS' EDUCATION IMPACT BBDO, Dubai UNITED ARAB EMIRATES BBDO PAKISTAN, Lahore / SHINY TOY GUNS, Karachi / DIAGRAM, Karachi |
| Entertainment: Music | Use of original composition | FREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES |
| Use of licensed/Adapted music | THE HOMECOMING HOME CENTRE HOME CENTRE LEO BURNETT, Dubai UNITED ARAB EMIRATES | |
| Diversity & inclusion in music | FREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES | |
| Experience: Brand Experience & Activation | Food & drink | BREAD OF THE NATION AB INBEV SA CASTLE LAGER OGILVY SOUTH AFRICA, Cape Town SOUTH AFRICA |
| Retail | THE HIDDEN ROOM HOME BOX HOME BOX LEO BURNETT, Dubai UNITED ARAB EMIRATES | |
| Media/Entertainment | SOLE MUSIC SOLE MUSIC SOLE MUSIC ‿ AND US, Dubai UNITED ARAB EMIRATES | |
| Not for profit/Charity/Government | THE UNDENIABLE STREET VIEW UNITED24, NOVA UKRAINE, VOICES OF CHILDREN, BOCTOK SOS THE UNDENIABLE STREET VIEW ‿ AND US, Dubai UNITED ARAB EMIRATES | |
| Social engagement & integration for live experience | THE HEINZJACK HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES | |
| Customer retail/In-store experience | THE GIVING ROOM IKEA/MSF RETAIL FOR HUMANITARIAN CAUSE DDB, Dubai UNITED ARAB EMIRATES | |
| Cusstomer acquistion/Retention | SELF-CHECK OUT K-LYNN K-LYNN LEO BURNETT, Dubai UNITED ARAB EMIRATES | |
| Live brand experience/Activation | THE HEINZJACK HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES | |
| Live brand experience/Activation | THE DRIVE THRU SCHOOL MCDONALDS MCDONALDS LEO BURNETT, Dubai UNITED ARAB EMIRATES | |
| Live brand experience/Activation | THE GIVING ROOM IKEA/MSF RETAIL FOR HUMANITARIAN CAUSE DDB, Dubai UNITED ARAB EMIRATES | |
| Guerilla marketing & stunts | THE HEINZJACK HEINZ HEINZ KETCHUP FP7 McCANN, Dubai UNITED ARAB EMIRATES | |
| Integrated brand experience | THE CALL JEEP JEEP PUBLICIS MIDDLE EAST, Dubai UNITED ARAB EMIRATES | |
| Local brand | FREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES | |
| Social behaviour | WAXING LADY TUTORIALS GHARPAR / INDUS HOSPITAL BREAST CANCER AWARENESS IMPACT BBDO, Dubai UNITED ARAB EMIRATES | |
| Cutural insight | THE UNSTAINABLE THOBE HEINZ HEINZ KETCHUP WUNDERMAN THOMPSON, Dubai UNITED ARAB EMIRATES | |
| Health: Health & Wellness | OTC products / devices) | SOLE MUSIC SOLE MUSIC SOLE MUSIC ‿ AND US, Dubai UNITED ARAB EMIRATES |
| OTC products / devices) | SOLE MUSIC SOLE MUSIC SOLE MUSIC ‿ AND US, Dubai UNITED ARAB EMIRATES | |
| OTC products / devices) | SOLE MUSIC SOLE MUSIC SOLE MUSIC ‿ AND US, Dubai UNITED ARAB EMIRATES | |
| Health & wllness tech | SOLE MUSIC SOLE MUSIC SOLE MUSIC ‿ AND US, Dubai UNITED ARAB EMIRATES | |
| Health & wellness tech | SOLE MUSIC SOLE MUSIC SOLE MUSIC ‿ AND US, Dubai UNITED ARAB EMIRATES | |
| Brand-led education & awareness | FREQUENCIES OF PEACE BABYSHOP BABYSHOP FP7 McCANN, Dubai UNITED ARAB EMIRATES | |
| Brand-led education & awareness | THE HIDDEN ROOM HOME BOX HOME BOX LEO BURNETT, Dubai UNITED ARAB EMIRATES | |
| Fundraising & advocacy | EMPTY PLATES UAE GOVERNMENT MEDIA OFFICE NON-PROFIT / CHARITY SAATCHI & SAATCHI ME, Dubai UNITED ARAB EMIRATES | |
| Fundraising & advocacy | EMPTY PLATES UAE GOVERNMENT MEDIA OFFICE NON-PROFIT / CHARITY SAATCHI & SAATCHI ME, Dubai UNITED ARAB EMIRATES | |
See all the shortlisted entries here
For more:
- Cannes Lions special section and search
- More info: Google News, Cannes Lions Twitter
- Official site: http://www.canneslions.com, Facebook, Twitter, Instagram
About Danette Breitenbach
Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.
