Following a year of successfully servicing the Philip Morris International (PMI) account in Johannesburg, The Sound Contact - a division of BTL activations company Sound Media - has secured the account to activate an additional PMI brand throughout the Gauteng region.
Both accounts are centred on the effective promotion and sales of two major cigarette brands in nightclub venues across the region, using high-end, educated brand ambassadors. The latest brand secured is one of the top selling brands in the world, driven in part by their extensive sponsorship involvement in Formula 1 racing and their constant desire to reinvent themselves.
