In the first episode of With or Without Sugar for 2017, four leading professionals in brand strategy, design and communication collect at a trendy gin bar in Johannesburg to talk about the upcoming trends that all brand professionals should be considering for the coming year - and beyond.
'Brand South Africa - undoubtedly a brand in crisis. What would you be doing to return the equity it deserves? Giles Shepherd of the Brand Alive Group chats to Angel Jones of Homecoming Revolution in the latest episode of With or Without Sugar, exploring the dichotomy of an organisation designed to persuade South Africans living abroad to return to a country with some pretty weighty issues.'.
Conventional media the world over were convinced of a Clinton win ... but specialist social media analytics firm, BrandsEye, predicted a Trump win, just as they had correctly predicted Brexit. Giles Shepherd and Gabby Cowling of the Brand Alive Group chatted to Freddie Herbst, BrandsEye's Commercial Director, about their Social Media Sentiment Analysis model in the latest episode of With or Without Sugar.
Is gender diversity in brand leadership important? What difference can it make to brand output and performance? Here is episode 3 of With or Without Sugar, chatting about this crucial subject with Dr Iain Barton, Executive Director (Business Development) for Healthcare at Imperial.
Welcome to Episode Two of With or Without Sugar! We are in London chatting to Tony Orsten - CEO off The Imaginarium Corporation - about the meaning and value of storytelling in brand communication.
'Transparent innovation' pushes Google back to the top of the BrandZ Top 100 Most Valuable Global Brands, increasing its worth to $229bn. The ability to disrupt sets apart the fastest growing brands.
Branded content has come a long way since detergent manufacturers sponsored afternoon dramas on American television thereby creating that common place television term - the soap opera. From clumsy endorsements or product placements to brands being written into the script or even taking a bigger staring role, branded content has arrived.
On Friday, 19 July, Brand Alive put on a 'launch spectacular' in Johannesburg to unveil a newly created brand within the Imperial Logistics Group. Dubbed "Resolve", the new operation merges group companies Volition and e-Logics and their associated businesses with some existing managed services capacity in the group.
