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News

How do we prove OOH drives footfall? By looking at the mobile data!
Marketing & Media
How do we prove OOH drives footfall? By looking at the mobile data!

Issued by Mamela Media 1 Mar 2023

Source © Jakub Jirsák
Marketing & Media
Valpak outlines ongoing transformation

7 Dec 2022

Affle's MAAS strengthens global presence with the launch of its Unified Audience Platform in Africa to boost local apps growth
Marketing & Media
Affle's MAAS strengthens global presence with the launch of its Unified Audience Platform in Africa to boost local apps growth

Issued by Affle India 17 Aug 2022

Source:© fexels
Marketing & Media
Mobile digital ad spend grows at expense of desktop ad spending

1 Mar 2022

Taking the distance window for a test drive
Marketing & Media
Taking the distance window for a test drive

Issued by Vicinity Media 3 Sep 2020

Let's tap into trust...
Marketing & Media
Let's tap into trust...

Issued by Location Bank 22 Jul 2020

Add trust to your ad
Marketing & Media
Add trust to your ad

Issued by Vicinity Media 22 Jul 2020

Digital marketing during a pandemic
Marketing & Media
Digital marketing during a pandemic

Neil Clarence, Issued by Vicinity Media 26 Mar 2020

Monique Claassen, director of media and digital insights at Millward Brown and Jane Ostler, global head of media, presenting at Kantar's Cape Town 'Roadmap to Media Effectiveness' event.
Marketing & Media
Context conquers platform: Connecting with the new-world consumer

Leigh Andrews 11 Jul 2019

Global Ad Trends report reveals internet ad formats account for majority of media spend
Marketing & Media
Global Ad Trends report reveals internet ad formats account for majority of media spend

31 May 2019

Work showcase: Digital out-of-home
Marketing & Media
Work showcase: Digital out-of-home

Issued by Dentsu 20 May 2019

6 ways to win with CX
Retail
6 ways to win with CX

Eben Esterhuizen 8 Feb 2019

On trimming your dog's nails, heart rate monitors and captivating advertising
Marketing & Media
On trimming your dog's nails, heart rate monitors and captivating advertising

craig wallis 6 Dec 2018

Image credit: Burak Kebapci via .
Marketing & Media
Warc report shows global adspend growth to accelerate to +4.7%

23 Jan 2018

An example of Exponential’s VDX creative that drives engagement of brand content and video in a relevant way.
Marketing & Media
The four-step strategy to mobile advertising success

Nicole Liebmann 31 Aug 2017

Conversion Science team scoops the 2017 EMEA Mobile Ads Certification Challenge Award
Marketing & Media
Conversion Science team scoops the 2017 EMEA Mobile Ads Certification Challenge Award

Issued by Conversion Science 18 Aug 2017

Vicinity Media launches Visitability Reporting
Marketing & Media
Vicinity Media launches Visitability Reporting

Jessica Tennant 26 Jul 2017

Warc's Global Ad Trends report shows changes in adspend
Marketing & Media
Warc's Global Ad Trends report shows changes in adspend

19 Dec 2016

IFD, Vicinity Media launch cost-effective location-based mobile advertising
Marketing & Media
IFD, Vicinity Media launch cost-effective location-based mobile advertising

12 Oct 2016

#InnovationMonth: The global digital reach of Jellyfish
Marketing & Media
#InnovationMonth: The global digital reach of Jellyfish

Leigh Andrews 20 Sep 2016

Silver surfers. Image by 123RF
Marketing & Media
#MobileFocus: Where marketers 'fail' at mobile marketing

Mike Laws 11 Jul 2016

#MobileFocus: Mobile ads vulnerable to adblocking
Marketing & Media
#MobileFocus: Mobile ads vulnerable to adblocking

Dr Johnny Ryan 29 Jun 2016

What marketers need to know about mobile & search and how that changes retail
Marketing & Media
What marketers need to know about mobile & search and how that changes retail

Dee Stephens 11 May 2016

Opera Mini blocks ads to reduce data consumption
Marketing & Media
Opera Mini blocks ads to reduce data consumption

5 May 2016

Corona billboard that won an award at the Obies this year.
Marketing & Media
What's driving the growth of OOH?

Terry Murphy 9 May 2016

Mobile is the closest brands can get to SA consumers
Marketing & Media
Mobile is the closest brands can get to SA consumers

Joseph Neusu 22 Apr 2016

Focusing on the blurred lines of video advertising
Marketing & Media
Focusing on the blurred lines of video advertising

Beverley Klein 24 Feb 2016

[BizTrends 2016] Smart brands will rethink how to create effective mobile ads
Marketing & Media
[BizTrends 2016] Smart brands will rethink how to create effective mobile ads

Ariane Längsfeld, Issued by Millward Brown 29 Jan 2016

First of monthly Best of Global Digital Marketing awards for new season
Marketing & Media
First of monthly Best of Global Digital Marketing awards for new season

29 Oct 2015

Mobile News Summit in Germany to unpack power of mobile
Marketing & Media
Mobile News Summit in Germany to unpack power of mobile

10 Sep 2015

Facebook announces updates to Conversion Lift measurement tool
Marketing & Media
Facebook announces updates to Conversion Lift measurement tool

7 Sep 2015

Making the most of coupon marketing
Retail
Making the most of coupon marketing

Magdalena Werminska 31 Aug 2015

Unleash the power of retargeting to drive better ROI from digital advertising
Marketing & Media
Unleash the power of retargeting to drive better ROI from digital advertising

Katherine Stuart 24 Jun 2015

As antitrust case looms, 'Peak Google' debated
Marketing & Media
As antitrust case looms, 'Peak Google' debated

26 May 2015

Smartphones are converging on all LSMs
Marketing & Media
Smartphones are converging on all LSMs

Andre Steenekamp 25 May 2015

Facebook shares first quarter findings
Marketing & Media
Facebook shares first quarter findings

24 Apr 2015

Boost business with localised, translated mobile ads
Marketing & Media
Boost business with localised, translated mobile ads

Françoise Henderson 12 Aug 2014

Andrea Mitchell
Marketing & Media
DigiChat with Andrea: Mobile Advertising & Marketing

Andrea Mitchell 23 Jul 2014

Make mobile central part of marketing strategy
Marketing & Media
Make mobile central part of marketing strategy

3 Apr 2014

Top PC brands 'out of date', as tablets dominate
Marketing & Media
Top PC brands 'out of date', as tablets dominate

29 Mar 2014

Putting mobile in the marketing mix
Marketing & Media
Putting mobile in the marketing mix

6 Feb 2014

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