I head up Yellowwood's Cape Town business and am COO for the Group. We are boutique consultancy that help clients to prosper by linking business to brand to go to market optimally.
Before joining Yellowwood Future Architects in 2007, my career had been focussed in brand marketing at blue chip FMCG companies worldwide.
In 2007 I returned to South Africa from the UK where I'd been working for Unilever UK for 7 years on brands such as PG Tips tea, Lipton, Flora, Walls, Persil, to name a few. My Unilever experience includes both Brand Management and extensive Customer (Shopper) Marketing Management in both the UK & Western European markets.
Prior to that I worked for Kraft Foods in their MEA Marketing Division, also based in the UK; and Procter & Gamble, SA - where I learnt more about babies nappies than any new university graduate should know!
I joined Yellowwood as a senior strategist and moved through the ranks to GM Cape Town and onto COO. My passions include developing people, knowledge management and transferring skills and have also engineered all the businesses systems and processes to enable them to operate across the continent effectively.
I qualified from the University of Cape Town in 1996 with a Business Science Marketing Honours degree.
Any spare time I can find is spent running, cycling, swimming and hiking.
