I have worked with local and international clients across the lead generating, e-commerce and travel industries. My duties have involved all aspects of PPC account management, from building search and display campaigns, to optimising and client strategy communication.
My personal strengths in PPC are firstly, a passion for well written ads, both in English and foreign languages, namely Swedish, Danish, Norwegian and German. Secondly I place strong emphasis on account optimisation, whether it be improving adtext for higher CTR, expanding or negativing out unwanted traffic with search term optimisation or placement based Display campaign strategies.
