Van Litsenborgh will take the helm as MeriBrands' managing director towards the end of the year. He has extensive experience on both Canderel and Equal, servicing the brands from a sales and merchandising perspective over the last five years. Bruce was the former sales director of Gillette and Duracell.
Further developments have included the appointment of Fore Good's Wayne Sacharowitz to the board and Jason Frichol who heads up MeriBrands' marketing.
