Magazines In brief South Africa

Home solutions site makeover

www.homemag.co.za and www.tuis.co.za, the websites for décor and gardening magazines Tuis and Home, have been updated and revamped. “Our website is not just a duplication of the magazine content, but an additional platform on which we interact with our readers,” says Tuis and Home editor Anneke Blaise. Adds online editor Rhoda Davids, “The Tuis and Home brand is synonymous with practical, inspirational and solution-based content for homeowners - and carrying this through onto an online platform makes good business sense, as we have to constantly adapt in an ever-changing environment, and embrace technology as our readers do.” A key feature is the search optimisation, where the site has been loaded with an array of possible search phrases, making it easier for users to find that one elusive article, recipe or DIY project they desperately need.

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