Primedia Unlimited's new-concept Door Wrap branding from TLC will provide a male-only washroom campaign for media agency Universal McCann's client L'Oreal. The Men Expert brand is designed to create awareness for the gent's skincare range in 18 Planet Fitness washrooms countrywide from February to April 2010 and again for a second burst between September and November 2010. It is also running a standard A4 frame campaign across all 75 Virgin Active gyms nationally. The campaign will target higher LSM male gym goers who are typically body conscious and mindful of their appearance. According to TLC, it provides advertisers with a platform that captivates and entertains consumers.
