The Executive Education unit at UCT GSB has taken a new route for promoting educational short-courses by recently launching a Women in Leadership blog. Explains Elaine Rumboll, director of Executive Education at UCT GSB, “The purpose… is to stimulate conversation and engage multiple perspectives around this complex and relevant subject. We have added blogging to our media mix because it offers an interactivity that traditional channels don't.” This is the first of many blogs that UCT GSB plan to launch around topical subjects for business executives this year.
