PRAGUE: The 2006 European Advertising Effectiveness Symposium's conference on 'Advertising's Third Phase', 1 - 2 June 2006, Prague, will look at ways in which all sides of the communications industry are re-engineering what they have to offer to meet the emerging needs of this era of unresolved change. Having divested themselves of the media function, do agencies have a broad enough perspective, given the explosion of communications channels? What are the issues advertisers need to address when considering the expertise they need to draw upon? Is it always best to keep strategy and execution apart? How can the vast amount of data gathered from customer loyalty programmes be used to further our understanding of consumer behaviour? For more info, go to www.asi.eu.com or email .
