Cheapflights.co.za, which launched its website in November 2014, has released its first advertising campaign in South Africa. Poking gentle fun at South African stereotypes, it highlights that cheap flights can be found for all South Africans to get to their high school reunion, their best friend's wedding, the company 'bosberaad' and their cousin's bat mitzvah.
South African agency group, Duke, produced the new advertising print and radio campaign. "It's been great to work with a world-class client, a world-class product and deliver a big impact campaign. We hope South Africans will see the funny side of travel in the work and share some of their own wouldn't-miss-it-for-the-world moments," says CEO Wayne Naidoo.
