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    The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing
    The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing 
    Dumisani Moyo is the marketing director at SAP. Source: Supplied.
    #AfricaMonth: Dumisani Moyo, marketing director at SAP, envisions innovation in Africa

    By Karabo Ledwaba 10 May 2024

    Joy Richu is on the Cannes Lions See It Be It cohort. Source: Supplied.
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    Branding in a digital world: Why having a strong identity matters

      1 Sep 2016

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    Three ways to get your brand trending on Twitter

      31 Aug 2016

    The young will grow Africa's agriculture
    The young will grow Africa's agriculture

      25 Aug 2016

    Credit:
    CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

      22 Aug 2016

    Building brands in a world we can't control
    Building brands in a world we can't control

      19 Aug 2016

    Image by 123RF
    Consumer enforcement agencies must strengthen regional initiatives

    16 Aug 2016

    Local agencies' market understanding gives them the edge over multinational players
    Local agencies' market understanding gives them the edge over multinational players

      12 Aug 2016

    Brand before marketing
    Brand before marketing

      12 Aug 2016

    [Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016
    [Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016

    11 Aug 2016

    Image by 123RF
    #TRENDING: What does it take to be a "breakthrough" brand?

      8 Aug 2016

    Image by 123RF
    Egypt wineries struggle to revive derided industry

    8 Aug 2016

    Interbrand identifies the global 'Breakthrough Brands' disrupting markets
    Interbrand identifies the global 'Breakthrough Brands' disrupting markets

      5 Aug 2016

    How brands are using video
    How brands are using video

      2 Aug 2016

    Image by 123RF
    New health campaign launched in Ghana

    1 Aug 2016

    Building your brand, one BRIC at a time
    Building your brand, one BRIC at a time

      1 Aug 2016

    Cigarettes and smuggling claims: turning around negative perceptions
    Cigarettes and smuggling claims: turning around negative perceptions

      29 Jul 2016

    Image by 123RF
    Savanna Tobacco acquires Remington Gold

    28 Jul 2016

    [Biz Takeouts Lineup] 183: The CEM Africa Summit and NATIVE VML's trends report
    [Biz Takeouts Lineup] 183: The CEM Africa Summit and NATIVE VML's trends report

    27 Jul 2016

    Marketers, set up your ad agency KPIs to exceed yours!
    Marketers, set up your ad agency KPIs to exceed yours!

      27 Jul 2016

    Experts give insight in new report on the cultural connection to brand attraction
    Experts give insight in new report on the cultural connection to brand attraction

    26 Jul 2016

    L’Oréal Formulation Lab
    New innovation centre spearheads L'Oréal research for African continent

    25 Jul 2016

    Image by 123RF
    Uber delivers on ice cream campaign

    18 Jul 2016

    Image by 123RF
    Shopfitting: bricks and mortar brand reinforcement

    15 Jul 2016

    Successful brand experience innovation, tips and examples
    Successful brand experience innovation, tips and examples

    14 Jul 2016

    Do brands still have a billion reasons to believe in Africa?
    Do brands still have a billion reasons to believe in Africa?

      13 Jul 2016

    ENOUGH: Global food production under threat, innovation needed
    ENOUGH: Global food production under threat, innovation needed

    13 Jul 2016

    Leading brands in Africa compete for top social media spot
    Leading brands in Africa compete for top social media spot

    Ornico  11 Jul 2016

    Rebranding for Zim's Savanna Tobacco
    Rebranding for Zim's Savanna Tobacco

    4 Jul 2016

    Ethiopian soleRebels store, Barcelona, Spain
    Green shoe brand helps Ethiopia walk tall

      28 Jun 2016

    Image by 123RF
    Next-generation antimalarial treatment

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    The young will grow Africa's agriculture
    The young will grow Africa's agriculture

     25 Aug 2016

    Credit:
    CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

     22 Aug 2016

    Building brands in a world we can't control
    Building brands in a world we can't control

     19 Aug 2016

    Image by 123RF
    Consumer enforcement agencies must strengthen regional initiatives

    16 Aug 2016

    Local agencies' market understanding gives them the edge over multinational players
    Local agencies' market understanding gives them the edge over multinational players

     12 Aug 2016

    Brand before marketing
    Brand before marketing

     12 Aug 2016

    [Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016
    [Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016

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    Image by 123RF
    #TRENDING: What does it take to be a "breakthrough" brand?

     8 Aug 2016

    Image by 123RF
    Egypt wineries struggle to revive derided industry

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    Interbrand identifies the global 'Breakthrough Brands' disrupting markets
    Interbrand identifies the global 'Breakthrough Brands' disrupting markets

     5 Aug 2016

    How brands are using video
    How brands are using video

     2 Aug 2016

    Image by 123RF
    New health campaign launched in Ghana

    1 Aug 2016

    Building your brand, one BRIC at a time
    Building your brand, one BRIC at a time

     1 Aug 2016

    Cigarettes and smuggling claims: turning around negative perceptions
    Cigarettes and smuggling claims: turning around negative perceptions

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    Image by 123RF
    Savanna Tobacco acquires Remington Gold

    28 Jul 2016

    [Biz Takeouts Lineup] 183: The CEM Africa Summit and NATIVE VML's trends report
    [Biz Takeouts Lineup] 183: The CEM Africa Summit and NATIVE VML's trends report

    27 Jul 2016

    Marketers, set up your ad agency KPIs to exceed yours!
    Marketers, set up your ad agency KPIs to exceed yours!

     27 Jul 2016

    Experts give insight in new report on the cultural connection to brand attraction
    Experts give insight in new report on the cultural connection to brand attraction

    26 Jul 2016

    L’Oréal Formulation Lab
    New innovation centre spearheads L'Oréal research for African continent

    25 Jul 2016

    Image by 123RF
    Uber delivers on ice cream campaign

    18 Jul 2016

    Image by 123RF
    Shopfitting: bricks and mortar brand reinforcement

    15 Jul 2016

    Successful brand experience innovation, tips and examples
    Successful brand experience innovation, tips and examples

    14 Jul 2016

    Do brands still have a billion reasons to believe in Africa?
    Do brands still have a billion reasons to believe in Africa?

     13 Jul 2016

    ENOUGH: Global food production under threat, innovation needed
    ENOUGH: Global food production under threat, innovation needed

    13 Jul 2016

    Leading brands in Africa compete for top social media spot
    Leading brands in Africa compete for top social media spot

     11 Jul 2016

    Rebranding for Zim's Savanna Tobacco
    Rebranding for Zim's Savanna Tobacco

    4 Jul 2016

    Ethiopian soleRebels store, Barcelona, Spain
    Green shoe brand helps Ethiopia walk tall

     28 Jun 2016

    Image by 123RF
    Next-generation antimalarial treatment

    22 Jun 2016

    MTN Group appoints new CEO
    MTN Group appoints new CEO

    20 Jun 2016

    Coca-Cola unveils new $130 million bottling plant in Mozambique
    Coca-Cola unveils new $130 million bottling plant in Mozambique

    20 Jun 2016

    MTN sets sight on cementing relationship with Nigeria
    MTN sets sight on cementing relationship with Nigeria

     20 Jun 2016

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    #TRENDING: What do an umbrella, a shark and a house plant have in common?

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    sarangib via
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    AfricaCom 2015
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    Rwandan campaign celebrates diversity
    Rwandan campaign celebrates diversity

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    Professor Frank Stangenberg-Haverkamp receives award
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    AFRIMA panel
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    8 Jun 2016

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    KFC confirms Botswana provisional liquidation

    7 Jun 2016

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