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Too many agencies go over budget
Too many agencies go over budget

A recent Magnetic Agency Survey indicates that 45% of agencies cite lack of process as the most common reason for exceeding job budgets. Other reasons include over-servicing clients and having insufficient briefs in place. This means that almost half of the agencies surveyed feel they could have stayed within budget had there been better processes and project scope boundaries.

14 hours ago

Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service.

By Michael Bornheim 3 days ago

Free Wi-Fi brings marketing returns for retailers
Free Wi-Fi brings marketing returns for retailers

Free Wi-Fi is more than just keeping clients longer at a coffee shop or charging for every megabyte of usage for retailers' ISP to collect revenue. Customer engagement via Wi-Fi allows retailers to reach customers without contravening personal information legislation, as customers are incentivised to offer data via their devices or social media profiles in return for high-performance internet.

By Prashil Gareeb 3 days ago

Africa declines in travel freedom index
Africa declines in travel freedom index

The African continent has suffered the most dramatic decline in freedom of travel to other countries around the globe, according to the Henley & Partners Visa Restrictions Index.

3 days ago

Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation.

By Kate Kenyon 23 Mar 2017

Business pivotal to dealing with social inequalities in Africa
Business pivotal to dealing with social inequalities in Africa

Business leadership is needed to ensure that the triple challenges of poverty, unemployment and inequality are addressed on the continent, said Seema Sardha, director of export promotions at the South Africa Department of Trade and Industry (the dti), during a West African investment seminar.

23 Mar 2017

World Bank announces USD57bn in financing for Africa
World Bank announces USD57bn in financing for Africa

WASHINGTON, USA - The World Bank on Sunday announced $57 billion in financing for sub-Saharan Africa over the next three fiscal years.

23 Mar 2017

How to hack Pinterest to market your business
How to hack Pinterest to market your business

Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm: Pinterest.

23 Mar 2017

Insel joins Dentsu Aegis Network
Insel joins Dentsu Aegis Network

ACCRA, Ghana - Multiple award winning creative agency, Insel Communications has announced its new affiliation with leading global advertising network Dentsu Aegis Network Sub-Saharan Africa (SSA).

Issued by Dentsu Aegis Network 22 Mar 2017

(c) Achmad Fahmi Rosyad -
How to adapt your marketing strategy when expanding to new regions

Globalism has both opened new doors and created new challenges for startups all over the world. Digital technology, new trade agreements, the trend towards cultural assimilation and other factors have enabled businesses to reach customers in other countries. Even the United States, which is the world's largest economy, only accounts for 17% of global GDP.

By Ryan Kh 22 Mar 2017

Image © The Observatory International.
In search of the agency model of the future

From the get go, one thing we can be certain of is that, like today, we will have multiple agency models going forward – some of which will not be agency-driven.

By John Little 22 Mar 2017

Technically not a selfie, here is Heistein in a makeshift boardroom, studying sustainable development in rural Nepal.
#BehindtheSelfie with... Pierre Heistein

This #BrandManagerMonth, we find out what's really going on behind the selfie with technophile Pierre Heistein, former journalist now independent macroeconomic consultant specialising in sub-Saharan Africa.

By Leigh Andrews 22 Mar 2017

First ever Africa regional internet development dialogue
First ever Africa regional internet development dialogue

KIGALI, Rwanda - The first ever Africa Regional Internet and Development Dialogue to identify synergies and create opportunities for coordination and collaboration across the continent, will be held by The Internet Society from 8-9 May 2017 in Kigali, Rwanda, in partnership with UNESCO and Republic of Rwanda Ministry of Youth and ICT.

22 Mar 2017