One of the difficulties of advertising research is to determine the dimensions to measure.
mike broom 3 days ago
CNN's Laurie Segall interviewed Facebook CEO Mark Zuckerberg in an exclusive broadcast interview - his first in nearly five years. The interview took place of Facebook's Community Summit in Chicago where the company announced a new mission statement: “To give people the power to build community and bring the world closer together.”
Despite the burgeoning global trend towards digital marketing, in-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.
Rocket Creative Design & Display 22 Jun 2017
JOHANNESBURG: Nunu Ntshingila, the regional director of Facebook Africa, recently gave some members of the media a tour of its new office at Culross on Main in Bryanston, which not only represents Facebook's vision for openness and connectivity but its connectedness with its staff who are very much seen as humans with a social life beyond the workplace.
Jessica Tennant 22 Jun 2017
At the dawn of the first Customer Relationship Marketing (CRM) software programmes in the 1970s, retailers relied on customer information collected by sales representatives on basic spreadsheets and stored on mainframe computers. During this time, customer satisfaction was measured in an informal way and based on annual surveys and feedback to front-line retail workers.
Bradley Elliott 21 Jun 2017
#NEWSWATCH: In an effort to cut costs and shift spend towards its new professional assistant platform, Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows, trade shows and any other paid promotional efforts for the next year, which means it will sit out of the 2018 Cannes Lions Festival.
Jessica Tennant 21 Jun 2017
Recently I came across a radio interview with a “personal branding specialist”. Addressing the listeners, the guest spoke of the importance of clearly defining “who you are", “what you stand for” and “what makes you stand out” on social media in order to attract commercial sponsors with “like-minded” values and interests.
Wynand Smit 20 Jun 2017
Retroviral's Mike Sharman explains how an emotional campaign manifesto and associated collaboration with some of the continent's most cutting-edge artists make the new Russell Hobbs ‘Art of Living' campaign a long-term win for Boardmans and a first in SA's luxury appliance category.
Leigh Andrews 20 Jun 2017
Africa may face significant technological, social and political challenges, but by focusing on opportunities rather than weaknesses, and following an informed decision-making process, companies can still do well on the continent.
ADDIS ABABA, Ethiopia - Lack of education and mismatched skills remain major obstacles to Africa's development agenda and with an estimated 364 million Africans between the age of 15 and 35 years, Africa has the world's youngest population.