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#WomensMonth is not important
#WomensMonth is not important

“Women's Month is not important if it means we only pay attention to women's issues for 31 days of the year." - Moyin Oloruntoba

Issued by Bizcommunity.com 18 hours ago

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today

By Jessica Tennant 1 day ago

Understanding growth power in sub-Saharan Africa and defining Africa's middle class
Understanding growth power in sub-Saharan Africa and defining Africa's middle class

UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly 100 million people in sub-Saharan Africa - the urban middle class. The research was unpacked and presented during an African Lions workshop in Cape Town on Friday, 21 May 2017. The study comprised desk, qualitative and quantitative research in 10 major African cities, namely: Abidjan (Ivory Coast), Accra (Ghana), Addis (Ethiopia), Douala (Cameroon), Dar es Salaam (Tanzania), Kano and Lagos (Nigeria); Nairobi (Kenya); Luanda (Angola) and Lusaka (Zambia). It included interviews with around 7‚500 people and found that this group holds a combined spending power of about $400m per day.

By Juanita Pienaar 1 day ago

How to market to Africa's resilient, ambitious middle class
How to market to Africa's resilient, ambitious middle class

Africa's middle class is more than 100 million strong (excluding South Africa), with a combined monthly spending power of R1.3 trillion. How do you market to this extremely aspirational segment?

By Louise Marsland 2 days ago

Laura Rawden, Safrea chair.
#AfricaMonth: Safrea on the freelance future of work. Are you ready?

Safrea's first-ever freelance media trends and income report, launched earlier this year, highlighted the prevalence of this growing way of work in SA. I spoke to Safrea chair Laura Rawden about the benefit of belonging to a professional body like this as the world of work continues to evolve across the continent.

By Leigh Andrews 2 days ago

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

The VIMN Africa Thought Leadership Breakfast on Wednesday, 17 May featured a keynote address by Christian Kurz, senior vice president, global insights for Viacom International Media Networks. Unpacking the media company's latest global study, he uncovered some game-changing new trends amongst kids, youth and adults disrupting how you market to them.

By Jessica Tennant 19 May 2017

12 signs your business model may be broken
12 signs your business model may be broken

The death of a business is not like a car crash and as sudden as many tend to presume, but disasters do happen whether you are prepared for them or not.

By Matt Brown 19 May 2017

Support for female-led African film projects
Support for female-led African film projects

A new partnership to support the development of original serialised television content created by women from Africa and the African Diaspora, has been announced by CaribbeanTales Media Group (CTMG) and the Durban FilmMart (DFM).

19 May 2017

Image supplied by Salt.
Context - the key to unlocking emerging market potential

South Africa tends to fall into the same style of activations - especially when looking at emerging markets.

By Cas Dreijer 18 May 2017

Chantel Troskie, customer experience account manager at Oracle SA.
Get ready for the AI startup retail CX revolution

Virtual chatbots are becoming commonplace in the B2B marketing sector as well as for general online consumer shopping. Here's what else to expect from the AI retail startup boom as it turns customer journey on its head

By Leigh Andrews 18 May 2017

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 and Q4 2016
Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 and Q4 2016

Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. Humour tops the list once again, but it is very relevant and subtle humour weaved into a well told story that makes these ads so engaging.

Issued by Kantar Millward Brown 18 May 2017

Wong Wai Kit © –
Samra2017: The reality of researchers being locked out of boardrooms

The research industry was 'the ma'n over the last 70 years. Now, it is lying on its death bed. Do you have the courage to resuscitate it? Bérengère Parouty and Heather Tluczek of Kantar TNS unpacked this topic in a research paper presentation at Samra 2017 on how market research agencies will remain relevant in the future: Through symbiosis, evolution or extinction.

By Leigh Andrews 18 May 2017

Linda Bucklin © –
Samra2017: Ensuring market research doesn't go the way of the dinosaur

Elna Pretorius, co-founder of Columinate, was behind the first 'punch presentation' of the annual Samra conference. Touching on the topics of memes and how to make marketing research sexy again, she got the audience thinking about how others perceive what we do for a living.

By Leigh Andrews 18 May 2017