While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today
Jessica Tennant 1 day ago
UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly 100 million people in sub-Saharan Africa - the urban middle class. The research was unpacked and presented during an African Lions workshop in Cape Town on Friday, 21 May 2017. The study comprised desk, qualitative and quantitative research in 10 major African cities, namely: Abidjan (Ivory Coast), Accra (Ghana), Addis (Ethiopia), Douala (Cameroon), Dar es Salaam (Tanzania), Kano and Lagos (Nigeria); Nairobi (Kenya); Luanda (Angola) and Lusaka (Zambia). It included interviews with around 7‚500 people and found that this group holds a combined spending power of about $400m per day.
Juanita Pienaar 1 day ago
Africa's middle class is more than 100 million strong (excluding South Africa), with a combined monthly spending power of R1.3 trillion. How do you market to this extremely aspirational segment?
Louise Marsland 2 days ago
Safrea's first-ever freelance media trends and income report, launched earlier this year, highlighted the prevalence of this growing way of work in SA. I spoke to Safrea chair Laura Rawden about the benefit of belonging to a professional body like this as the world of work continues to evolve across the continent.
Leigh Andrews 2 days ago
The VIMN Africa Thought Leadership Breakfast on Wednesday, 17 May featured a keynote address by Christian Kurz, senior vice president, global insights for Viacom International Media Networks. Unpacking the media company's latest global study, he uncovered some game-changing new trends amongst kids, youth and adults disrupting how you market to them.
Jessica Tennant 19 May 2017
A new partnership to support the development of original serialised television content created by women from Africa and the African Diaspora, has been announced by CaribbeanTales Media Group (CTMG) and the Durban FilmMart (DFM).
South Africa tends to fall into the same style of activations - especially when looking at emerging markets.
Cas Dreijer 18 May 2017
Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not. Humour tops the list once again, but it is very relevant and subtle humour weaved into a well told story that makes these ads so engaging.
Kantar Millward Brown 18 May 2017
The research industry was 'the ma'n over the last 70 years. Now, it is lying on its death bed. Do you have the courage to resuscitate it? Bérengère Parouty and Heather Tluczek of Kantar TNS unpacked this topic in a research paper presentation at Samra 2017 on how market research agencies will remain relevant in the future: Through symbiosis, evolution or extinction.
Leigh Andrews 18 May 2017
Elna Pretorius, co-founder of Columinate, was behind the first 'punch presentation' of the annual Samra conference. Touching on the topics of memes and how to make marketing research sexy again, she got the audience thinking about how others perceive what we do for a living.
Leigh Andrews 18 May 2017