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In search of the agency model of the future

From the get go, one thing we can be certain of is that, like today, we will have multiple agency models going forward – some of which will not be agency-driven

By John Little 12 hours ago

How direct are you?
How direct are you?

When I mention direct marketing, do you cringe and think of all those offers you receive overflowing in your postbox? Although this form of direct marketing does have a place, I'm talking about direct marketing with a bit more impact, that's far more memorable

By Andrew MacKenzie 2 days ago

Defining reputation in Africa
Defining reputation in Africa

By next year the African Reputation Index (AFI) should have a country or countries from Africa to add to the data set…

By Danette Breitenbach 2 days ago

#SeamlessAfrica: A masterclass in millennial engagement and retention
#SeamlessAfrica: A masterclass in millennial engagement and retention

Millennials are known to be tech-savvy, socially engaged, have zero tolerance for delays and are always on the go

By Lauren Hartzenberg 17 Mar 2017

African Reputation Index defines corporate reputation
African Reputation Index defines corporate reputation

While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products

By Danette Breitenbach 16 Mar 2017

The trouble with branding things African
The trouble with branding things African

I have often heard people describe products and services coming out of our continent as African, such as African attire, African cuisine, African print and so on

By James Maposa 15 Mar 2017

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Is your brand ready for the 30-hour media day?

The world of media is changing at a rapid pace as consumers' attention is fragmented across multiple channels and devices

By Werner Lindemann 14 Mar 2017

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Apps: The holy grail of content marketing

Business book author Tony Schwartz wrote, “Nearly everyone I know is addicted in some measure to the internet"

By Julia Rhodes 10 Mar 2017

A connected digital society is critical for Africa to thrive
A connected digital society is critical for Africa to thrive

Technology developments have had a profound effect on emerging economies in Africa. The widespread adoption of mobile phones in particular has seen a proliferation of new and innovative ways for businesses to reach and engage their customers, and for governments to provide services to their citizens

By Lee Naik 10 Mar 2017

Be interesting! Image © –
Has advertising lost its sense of humour?

There is a saying in Hollywood that comedies never win at the Oscars. It would seem the stats back it up

By Damon Stapleton 8 Mar 2017

#DesignIndaba2017: Designing with empathy
#DesignIndaba2017: Designing with empathy

Designer and coder, Ekene Ijeoma, is one of the creative minds behind The Refugee Project, and advocates design with empathy…

By Louise Marsland 6 Mar 2017

#DesignIndaba2017: All the trends and key themes
#DesignIndaba2017: All the trends and key themes

A clear thread of emphasising tolerance towards all cultures emerged from speakers at this year's Design Indaba Festival. Here are the trends and key themes that emerged this year

By Louise Marsland 6 Mar 2017

#DesignIndaba2017: The 'duct tape' design solution that is Airbnb
#DesignIndaba2017: The 'duct tape' design solution that is Airbnb

Joe Gebbia, entrepreneur and co-fouder of Airbnb, was a highlight of day two at Design Indaba 2017. The company is currently worth US$30bn dollars with 2 million listings in over 191 countries

By Ilse van den Berg 3 Mar 2017

#eComConfex: Become digitally intelligent, or go home
#eComConfex: Become digitally intelligent, or go home

If your business does not have digital intelligence at its core by 2020 you may as well go home. This is according to James McCormick

By Lauren Hartzenberg 3 Mar 2017

Boris Dzhingarov
Here's how you can hire a marketing dream team

The talent you stock in your marketing departments will largely determine the direction your business goes in the future. If you get the right creative minds in there, the sky is the limit

By Boris Dzhingarov, Issued by Monetary Library 3 Mar 2017

(C) Yinka Ilori 2015
#DesignIndaba2017: Every chair tells a story

Designer Yinka Ilori has turned the chairs he designs into memorabilia from his life and the lives of the people he encounters…

By Louise Marsland 2 Mar 2017

#DesignIndaba2017: Think inside the box
#DesignIndaba2017: Think inside the box

‘Thinking outside the box' a business term from the 1970s, is still occasionally heard by those in the pursuit of elusive creative solutions deemed to exist somewhere outside the bounds of corporate dry walling

By Terry Levin 2 Mar 2017

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#BizTrends2017: 17 trends for 2017

Bizcommunity.com's 17 trends for 2017 from BizTrends2017 trend analyst, curator and editor, Louise Marsland…

By Louise Marsland 27 Feb 2017

#eComConfex: A crash course in cross-border e-commerce
#eComConfex: A crash course in cross-border e-commerce

As the CEO of the continent's largest online shopping platform, Nigeria-born Chris Folayan knows a thing or two about creating online experiences

By Lauren Hartzenberg 27 Feb 2017

Gmast3r © –
Why your content strategy has nothing to do with you

My house has been on the market for four months. In this time, not one person has come to view it, not even when it was on show. Not even a nosy neighbour. It's almost as bad as if no one comes to your birthday party

By Tarryn Giebelmann 23 Feb 2017

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Famine declared in South Sudan

Famine has been officially declared in South Sudan; and warnings issued for other parts of the Horn of Africa. Five million people are at immediate risk, including 1.4 million children across Africa…

By Louise Marsland 22 Feb 2017

(c) Daniel Ernst -
Six awesome SMS marketing tips for businesses

Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits

By Charles Mburugu 20 Feb 2017

(c) Ali Gokhan -
#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success

By Danette Breitenbach 17 Feb 2017

Putting customers first
Putting customers first

Business has always been built around the customer, and recent developments are forcing companies to examine their business processes

By Wynand Smit 14 Feb 2017

Maximkabb © –
Are marketer-agency relationships losing that loving feeling?

February is the month of love, with Valentine's Day providing countless marketing communications opportunities to express those ‘loving feelings' – an appropriate time to reflect on the state of marketer–agency relationships

By John Little 14 Feb 2017

Gorosi © –
The transformation balancing act: SA faces a tipping point

SONA 2017 highlighted two key issues that must be carefully balanced: addressing economic inequality and encouraging FDI

By Dharmesh Nagar 13 Feb 2017

Ambiente: Feedback from Frankfurt
Ambiente: Feedback from Frankfurt

Ambiente is one of the leading trade fairs showcasing design across dining, giving and living…

By Dave Nemeth 13 Feb 2017

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LoftyInc Capital launches $25m Afropreneur Fund

VC firm LoftyInc Capital Management has announced the close of its Afropreneur Fund 1 and the launch of a new US$25 million Afropreneur Fund II

By Tom Jackson 10 Feb 2017

Dotshock © –
Brands nudge their way towards goodness

Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest

By Leslie Pascaud 9 Feb 2017

Enterline © –
The great comfort of bad Super Bowl ads

Quick, name your top 10 Super Bowl ads from this year. I know, it's a struggle. I am asking you to remember 10 out of a 100 or so ads whose sole purpose is to be memorable

By Damon Stapleton 8 Feb 2017

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