Retail News South Africa

Pavilion, Primall Media renew contract

Primall Media announced yesterday, Wednesday, 26 August 2009 that it has had its exclusive advertising contract renewed by Durban's Pavilion Shopping Centre for another three years.

"As a shopping destination, Durban's Pavilion centre receives a high annual footfall, not only from residents but also holidaymakers who travel to Durban throughout the year," says Lee Curtis, executive head: sales and marketing at Primall Media. "For a marketer or advertiser, reaching close on two million consumers per month is invaluable to any brand available in Pavillion's upmarket retail setting."

The centre houses 230 shops, 40 restaurants, 14 jewellery outlets, an amusement area, skate park and cinema complex.

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