Superbrands has a presence in over 80 countries, identifying brands that perform over and beyond others in the market. The brands, awarded every two years, are selected by a council that comprises experts from the domestic media and marketing sectors as well as international media organisations and blue-chip companies.
Mango CEO Nico Bezuidenhout says, "The delivery of a brand promise is only as strong as the sum of the collective and recognition is due to my colleagues who convey the company's values to thousands of guests daily."
In its four-year history, the airline has received 4 PRISM awards for its communication, a Budgie award for its marketing, Best African Low Cost Airline at the World Travel Awards in 2007 as well as ACSA Feather Awards in all of the four airports it operates from. It was also ranked as "coolest" low cost airline in the Sunday Times Cool Brands Survey and top low cost consumer airline brand in the Sunday Times Top Brands Awards for the second year running.
"The airline has a strong social media presence, including Facebook, a blog and a Twitter feed where travellers are able to directly engage with the brand. Beyond that, our guest care and guest service channels provide an immediate forum for our guests." He believes that beyond brand, service is the greatest differentiator within a market where competition on pricing often dominates. "Money funds getting from point A to point B - the brand experience is priceless."
