Richard Pinker, MD of Gestetner South Africa, said: “We are presenting a consistent face of our global brand to the market. The name change demonstrates Ricoh's commitment to the South African market. It is a part of the overall brand strategy outlined in the three-year marketing plan, to raise awareness of the brand. This international network will continue to allow us access to best practices, research and development. As Ricoh South Africa, we are proud to be able to contribute directly to the European activation of our global brand statement 'Moving Ideas Forward'.”
“It is an exciting time for us as we realise our plan to extend the brand across subsidiaries globally,” said Jim Potter, vice-president of Ricoh Europe. “The rebranding to Ricoh is in line with our goal to enhance consistency across the group and support the company's drive to raise brand awareness in EMEA. The brand statement is connected to the three Ricoh values: harmonising with the environment; simplifying life and work; and supporting knowledge management.”
