"South Africa is an important market for us, that is why we are committed to delivering the best content - a content that cut through our audiences' hearts and minds," Paxinos said, speaking at the Forum in Bryanston.
"Our focus is now on relevance, as relevant content has the potential to increase brand value and trust," she added.
Paxinos, a Canadian national, could not be reached last night to say how kiddies channel BBC CBeebies has fared in the past 12 months.
Jana Bennett, president worldwide networks and global BBC i-Player, echoed Paxinos' sentiments, saying, "We are doing extremely well in SA, which we regard as our top market and a major country in terms of economic growth.
"We have a very close affinity with SA audiences, and this is an exciting place to be in the media scene." added Bennett.
BBC Knowledge (DStv channel 251) airs mostly a mix of factual entertainment and non-fiction programming, while BBC Entertainment (DStv channel 120) is a place filled with emotion, laughter, thrill and surprise.
'Real' human stories, which include invigorating cooking, revamping homes and polishing skills, make up the bulk of BBC Lifestyle programmes (DStv 180), while kids' BBC Cbeebies (DStv channel 306) - designed by child development experts - lights up little learners and keeps them energetic, happy, playful and interactive.
This is what the summer programme looks like:
BBC Knowledge:
BBC Entertainment:
BBC Lifestyle:
BBC Cbeebies:
