The 'Smart people make a plan' focuses on innovation and its mainstream customers, where 'having less' is a powerful creative drive.
"We decided on a new strategy to market to the mainstream," says Liné Wiid, CEO of FNB transactional banking and mass market. "Out of necessity this market is very ingenious therefore there is a tight link between the bank's culture of innovation and customer empowerment.
"In this market, every deal is scrutinised in detail and our customers have a network of connections to fulfil their wants and needs. The thinking behind this drives the campaign, which emphasises the ingenuity of this market."
The bank was voted the most innovative bank globally and innovation is core to the bank's culture and philosophy in business.
"We have found that the mainstream market are naturally inventive out of necessity and driven by need every single day, this innovative spirit and creation should be honoured and recognised as an achievement," concludes Wiid.
