Magazines News South Africa

New Indian magazine launches

Kommal Publishing, a subsidiary of Kommal Holdings, launched the long-awaited Indian cultural magazine at the Mount Nelson Hotel in Cape Town on 26 October 2007. Sutra serves as a medium for further development of the brand known as Sutra, which is registered as a business entity in three continents with offices in Cape Town, Mumbai and London.
New Indian magazine launches

The evening function was lit with the vibrancy and richness that is Indian culture, with guests adorned in Indian attire that flaunted elegance and beauty at its paramount.

Said editor-in-chief Dr T Kommal, “The publication presents content that fuses lifestyle, culture, and fashion with a topping of bridal beauty…. This promising must-read is sure to set new standards in the industry; and with watchful eyes, we look forward to Sutra inevitable development into an internationally renowned brand.

“This Indian lifestyle and fashion publication aims to confirm that although the lives led by Indians in this period are dynamic and very cosmopolitan, they are still culture-conscious and value-driven. Sutra intends to prove, not only to the country, but also the international market, that although Bollywood plays a major role in Indian culture, there is more to Indian people than just Bollywood.

Sutra caters for the discerning reader who wants exclusive content that is of a high standard of quality. For too long has the Indian community been forced to buy imported publications when looking for a high-end publication. Now they have available to them a publication that is relevant to Indian people in South Africa, developed by Indians for Indians, and catering for their unique South African culture.”

According to Dr Kommal, Sutra is a reference for the local and international arena for goods that are exclusively sourced for Sutra's collection of the highest quality products available internationally.

In this season's edition, readers can look forward to: Gavin Rajah – the concept of this international fashion guru; Marriage across the colour line – learn what this means to those that have done just this; Your Wedding – Sutra scrutinises your big day; Love Online – your thoughts on Internet dating; Sutra on Hair and Beauty; Restaurant Reviews; Festive Feelings – Sutra celebrates at Eid and Diwali; Honeymoon Hotspots – Sutra takes you on a journey to exquisite honeymoon destinations.

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