“TNT readers are working in better jobs, earning more money and are staying longer in the UK than ever before,” says TNT editor Janelle Estreich.
“Although travel remains a big drawcard, our reader research shows career advancement and earning the mighty pound are major incentives for our South African readers.”
TNT reader research findings (September 2006)
- 60% of TNT readers come to the UK to make money
- 55% are over 26 years old
- 50% save over £100 a month
- 48% plan to stay in the UK for two or more years
- 42% have a British or ancestry passport
- 25% earn over £30k
Features of the new-look title include:
- Careers and money advice – incorporating reader job profiles, industry updates, investment advice and tips on asking for that all important pay rise.
- More short breaks travel information – inspiration for readers taking numerous breaks throughout the UK and across Europe
- London life — helping readers make the most of their time here
- More sports results from home leagues — including the Currie Cup in South Africa
www.tntmagazine.com has also been updated, including:
- Jobzone (www.tntmagazine.com/jobzone) provides thousands of jobs daily, as well as a Job Assist service where candidates’ CVs are forwarded directly to UK-based recruitment consultants on their behalf.
- Travelzone (www.tntmagazine.com/travelzone) includes more flight deals and travel info than ever before as well as a hostel booking service.
- Propertyzone (www.tntmagazine.com/propertyzone) has extensive up-to-date listings, and is the first stop for any traveller looking for accommodation in the UK.
According to the publishers, TNT is widely regarded as the bible for overseas travelers and has a large following among South Africans, Australians and New Zealanders living and working in the UK.
Established in 1983 and distributed free every Monday across London, Edinburgh and other UK cities, TNT has a circulation of 67 000, a readership of 294 800 and 672 distribution points. The TNT Group is part of the Guardian Media Group.
