The agency collaborated with South African job portal, Jobs.co.za, to develop a customised job advertising and application management solution to accommodate its unique requirements. The recruitment advertising solution will automatically integrate into Jobs.co.za to extend the job advertising reach to an online audience while centralising application management and streamlining the response handling process on humanjobs.co.za
"We believe that there certainly is a long-term future for newspaper recruitment advertising in South Africa but by establishing an online presence we are re-enforcing print and adding eyeballs for our customers to ensure that they attract the best possible candidates,” states Miles Corbitt, deputy MD of Human Communications. “As the South African market continues to move toward electronic media usage, we must offer a combination of platforms to reach job seekers of all ages."
Gillian Meier, CEO of Jobs.co.za adds, "There are a number of advantages to advertising online such as not having to wait for publication dates, an expanded advertising life-cycle, as well as content flexibility with no geographical limitations. In addition, online job advertising provides an extended reach to both active job seekers and a passive audience through search-engine job searches. However, the most significant value of online recruitment advertising is the ability to automate cross-job postings, while receiving applications in a single location that can be managed seamlessly through a sophisticated application management suite.”
With this strategic development, Human Communications intends to reach a larger target audience while delivering a faster turnaround time for its clients. For Jobs.co.za, the relationship with Human Communications will provide increased volumes of jobs on offer.
