Mike Luscombe, CEO of The SpaceStation, says that it will continue to handle the ad serving and campaign management and will work with Ads24 to facilitate a smooth transition for all the newspaper website advertising clients through this process.
Ads24 will soon be able to offer media partners the full platform quartet - linking the consumer engagement flow between mobile, fixed web, the printed newspaper and the tablet edition.
The CEO of Ads24, Linda Gibson, details the benefits to media partners. There will be a one-stop 360 degree approach; one point of contact, one brief and one billing solution and one contact for its agency partners. As traditional media agencies explore the concept of digital integration and cross-channel marketing strategies, so it will engage and support to deliver on these expectations.
It is now able to offer not only strong fixed web properties such as Beeld, but also growing mobile properties such as Son and Daily Sun, which is key to any digital success on the African continent.
Research in the local digital playing field is limited and, by working off existing print resources, the company is able to process and explore synergistic thinking between platform types. Tablets are able to offer luxury brands a business solution to talk to the commuting business affluent that are engaging with tablets as a result of the current high price point. Print, mobile, web and tablets have been incorporated into all facets of daily lives and have become the connector between our business and personal lives, from email, news, social media, gaming and weather to how to make that perfect roast lamb.
All these touch points have been incorporated to strengthen its ability to manage and offer these business solutions under one seamless media buy.
Gibson draws attention to the recent company commissioned FGI research, which focused on the media path to persuasion. "The research highlights and supports the fact that no one media type can deliver the desired results on the path without support from another platform, which, in turn, introduces the product or service to the persuasion leading to purchase. This again strengthens the need for multiple platform engagement."
