"The Ponies felt comfortable with the way Cow approach creative briefs," said Charl Nel from 9November, "and the two agencies will be able to co-exist in their respective fields. Cow will fill the gap where 9November clients require more of a guerrilla approach to marketing in order to create talkability, and to develop news angles for campaigns."
"We're very excited about being in Cape Town. All over the world, clients are increasingly looking to create standout for their brands in what is already seen as a saturated marketing environment," says Donald Swanepoel of Cow. "Whether it's a one-off intervention or tying in with an existing communications strategy, our focus is to look at things differently. We're not sheep."
Dirk Singer of Cow comments: "We initially set up shop in the UK because we were disillusioned with the way PR was being done and the factory mentality of many agencies. We have since developed into a brand activation agency, which incorporates creative public relations and more unorthodox ways of advertising such as stunts, guerrilla and ambient activity."
Swanepoel adds: "Cow follows an unusual approach to brand activation and public relations - in the same way that 9November's creative unit, Daddy Buy Me A Pony, does with below- and above-the-line creative work. We believe there is a great deal of synergy for future projects."
Moo.
