"The guide is aimed at educating the marketing, advertising and design industry about the importance of optimal design for email," says Warren Moss, CEO of Demographica. "There is a psychology in the way people view and interact with emails and we want to take the readers through the reasoning behind it. We trust that readers will find it the quintessential reference guide".
"Designing and producing the Email Design Bible is something we are extremely proud of; not only does it benefit Demographica, but all the players in the industry who are in the business of designing email campaigns," adds Megan Louw, brand manager for Demographica.
Download the guide, use it and share with us your experiences; we would love to know what you and your clients think.
The Email Design Bible is currently available as a free-to-download PDF on the Demographica-owned website www.emaildesignbible.com or from Bizcommunity's Reference section.
Demographica is South Africa's largest digital email and mobile advertising company. The company uses email and mobile marketing as part of branding, marketing, advertising, customer acquisition and sales strategies for their customers. More information is available at www.demographica.co.za.
Glen Bvuma
glen@cerebra.co.za
