Squeezeback.com is the name of the new niche social/business network, and it comes to the party with big ambitions, setting its sights on becoming "the go-to site for any and all media, marketing and advertising news in South Africa". It's also promising a "fresh take on social networking".
The new venture is being launched by well-known financial news and information publisher Fin24, and features veteran advertising and marketing guru Tony Koenderman, who is also a columnist on the site and its sister print brand, FinWeek. The social network has been developed by Blueworld, a 24.com-owned youth social network specialist and development company.
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