Matthew Thackrah, Deputy MD and Head of Consumer Electronics at Samsung Electronics SA, says, "We are excited to launch South Africa's first video-rich TV news app. With progressively more connected technologies available in the market, consumers can access content across a variety of mediums. Our partnership with eNCA gives Samsung Smart TV owners a new way to consume news. The app means they can actively select the stories they want to learn more about, at their convenience."
The app has been designed with the Smart TV platform in mind and the user's experience was a key consideration. The news inserts on the app complement those featured on the eNCA website, and the app's emphasis is on video stories supported by minimal text for a rich visual experience. Users can access the text and images featured on the eNCA website, via the Smart TV app, if they want to supplement the stories with more depth.
The eNCA Smart TV app is the second most popular app among Samsung Smart TV users.
